LTB Podcast

In this episode, we welcome on Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients and how she's got over imposter syndrome to become more effective at coaching clients.

Find Out More About Nikki:

• Website
• Instagram
• Facebook

Find Out More About LTB:

• Website
• Instagram
• Facebook

Timestamps 2.00 - what first got Nikki interested in the world of fitness. 4.10 - how her business works. 4.40 - how she finds being based mostly online. 7.45 - why being caught by imposter syndrome got in the way of her helping clients when she first started. 12.25 - why building a "therapeutic alliance" is an essential part of working with new clients. 16.00 - what she does to build a strong relationship foundation. 21.00 - how has the process of behaviour change been different in her experience coaching. 21.45 - why she now trusts her clients more. 23.45 - what are resistant clients. 28.10 - why resistance now excites her as a coach. 30.00 - an example of client resistance in sleep behaviours and how Nikki would support someone here. 39.00 - when there is a place for calling out a client who just isn't doing the thing they say they want/ are going to do.

In this episode, we welcome on Greg Nuckols from Stronger by Science and the monthly publication MASS. If you've followed Greg's work for any length of time, you'll know his blog is one of the most in-depth resources out there for brilliant long-form content on strength sports and nutrition research. He has done hundreds of podcasts talking about everything to do with those subjects so feel free to search his name and you'll easily find them, so in this episode, I wanted to get down into the nitty-gritty of his business, career and how he goes about creating the content he does. What came out at the end is an interview I'm delighted with that I know everyone listening will be able to take a lot from.

Timestamps 4.20 - whether Greg does anything specific to gain understanding in his subject areas. 11.55 - how long it took him to start to realise producing in-depth, long-form, high-quality content was where he could excel. 12.45 - does he any have any intention to get back into 1-2-1 coaching? 14.55 - how he approaches business. 21.30 - why not being focussed on business has been great for his business. 23.45 - how running his business has been different than what he anticipated. 27.45 - why he believes a large proportion of his success comes down to luck 32.15 - what his step is when he has an idea for a blog post. 33.42 - common mistakes PTs make when creating content. 43.15 - what PTs can do to create content to attract clients. 47.30 - how he built up his coaching business when he first started.

Find Out More About Greg:

• Website
• Instagram
• Podcast
• MASS

Find Out More About LTB:

• Website
• Instagram
• Facebook

In today's episode, Stuart interviews Dr Gabrielle Fundaro. Gabrielle is a Renaissance Periodization coach who also works with her own clients. She's an expert in the area of digestive and gut health and has presented on the subject at numerous fitness conferences and seminars. In this episode, we get into all things gut health. The first 15 minutes are dry as we set the scene and give some background, but after that, we get into the topics that will be of interest to personal trainers, like the difference between food intolerance and sensitivity, how to help a client with gut issues and the nutritional principles surrounding gut health.

Find Out More About Gabrielle:

• Instagram
• Website

Find Out More About LTB:

• Website
• Instagram
• Facebook

Books Mentioned

• The Fundamentals of Microbiome Science - Angela Douglas
• The New Microbiology - Pascale Cossart
• The Good Gut - Justin and Erica Sonnenberg (less scientific and more accessible)

In this episode of the podcast, we welcome on Ron McKeefery from PLAE Performance. Ron is a Strength and Conditioning coach who has been in the industry for 25 years. He's a father, husband, author and an award-winning coach who has worked with hundreds of athletes all over the world. In this episode, we discuss lessons he's learnt from coaching athletes for two decades, managing large group training sessions, the power of being vulnerable with your athletes and clients, his favourite books, how he retains and uses the information he learns from those books using powerpoints and much more.

Find Out More About Ron:

• Instagram
• Ron's Website
• Ron's Books

Find Out More About LTB:

• Website
• Instagram
• Facebook

Books Mentioned

• Chip and Dan Heath Books (Switch, Decisive, The Power of Moments)
• Brene Brown - Dare to Lead

In this episode of the podcast, we welcome on Maggie Elliott from Spark Fitness to discuss how she's built a successful mobile training PT business. I've run a fair few outdoor bootcamps in Scotland in weather that was less than perfect and really disliked it. Running a PT business that is, for 90% of your time, run outside, no matter the weather, sounds way too challenging and uncomfortable to me. But it's what today's guest has found as her little corner of the fitness world and where she's built a business that is doing fantastic things. Maggie is one of the most positive people I've ever spoken to and I think it's easy to see why her clients would want to come back to her - she just loves it!

We get into her business, how she transitioned from teaching to PT, how she overcomes some of the challenges associated with mobile PT and her "one client at a time and make sure everyone knows about what I'm doing" mindset for marketing.

Find Out More About Maggie:

• Instagram
• Website

Find Out More About LTB:

• Website
• Instagram
• Facebook

If you're a long time listener you'll know Alwyn is a regular (#28,58,116) and always shares fantastic info about everything to do with running a fitness business. We start this interview off a bit differently with a 20-minute discussion about what it's like now he's 13 years on since beating cancer twice. We then get into using Instagram to gain clients, the importance of social proof for marketing and why he hasn't opened a 2nd Results Fitness as well as much more!

Find Out More About Alwyn:

• Instagram
• Results Fitness Website
• Results Fitness University Website

Find Out More About LTB:

• Website
• Instagram
• Facebook

Books Mentioned

• The Golden Age of Strength and Conditioning
• Profit First
• The One Thing

In this episode with Omar Ganai, we have a from the archives one which was first posted in February of 2017. Omar knows motivation science better than most people and in this episode, we get into the science of motivation, the difference between intrinsic and extrinsic motivation, what self-determination theory is, how PTs can create a motivational environment for their clients and much more.

Find Out More About Omar:

• Twitter

Find Out More About LTB:

• Website
• Instagram
• Facebook

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities.

Questions Covered:

• What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now.
• How he would feel about running a business in another industry.
• Why his identity around being a rugby player and being an S&C coach changed and how he has come to accept that.
• What some of the hard moments running Steel have been and how he's got over them.
• How he's learnt to manage his emotions over business problems.
• Why you need to put systems in place to handle recurring problems.
• How he develops culture.
• How and why to set standards for yourself.
• Why the service and experience that Steel offers is what separates them.
• The importance of good systems.

Find Out More About Mike:

• Website
• Instagram

Find Out More About LTB:

• Website
• Instagram
• Facebook

In this episode of the podcast, we chat to Alberto Nuñez from 3DMJ. Alberto has been in the sport of natural bodybuilding for 20 years and he's one of the coaches at 3DMJ who spends most of his time in the trenches working with athletes. This makes for a fascinating conversation as he's had so much experience working with people, learning from his mistakes and testing what works. In this episode, we get into:

• How he feels 3DMJ have helped changed the perception of bodybuilding
• What the sport has taught him
• How he's developed his inter-personal coaching skills and much more!

Find Out More About Alberto:

• Website
• Instagram

Find Out More About LTB:

• Website
• Instagram
• Facebook

In today's episode, we welcome on Eric Cressey. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America. He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN. In this episode Stuart and Eric discuss:

• Where Eric's work ethic comes from and how he balances this with a growing family
• How and why he built up career capital early on in his career
• Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers
• and much more!

Find Out More About Eric:

• Website
• Instagram
• Elite Baseball Development Podcast

Find Out More About LTB:

• Website
• Instagram
• Facebook