This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson.
It was championed by Caitlin Moran, yet condemned by the Guardian.
It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.
Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful. 
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Caitlin Moran’s article: https://tinyurl.com/49mhp8m9 
Guardian’s article: https://tinyurl.com/ej6amsyf
MAAATE campaign: https://www.london.gov.uk/maaate
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

MAAATE: The most polarising ad of the year

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

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It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

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Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

The speech that put a man on the moon

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

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Chris’s book: https://www.blackswanltd.com/never-split-the-difference
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“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. 

Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
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FBI hostage negotiator shares his worst mistakes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

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10 pricing tips from 10 pricing experts

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking 
How to double McDonald’s orders 
Ways to make Londoners recycle 
Why pensions schemes are broken 
How to make high earners pay more tax

You won’t want to miss this. 
(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
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MAAATE: The most polarising ad of the year

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