<div>Today’s MadTech Daily looks at publishers seeing a drop in traffic as a result of Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.</div>

Today’s MadTech Daily looks at publishers seeing a drop in traffic as a result of Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.

MadTech Daily: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

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OrderedDict([('@audioboom:html', '1'), ('#text', 'All your MadTech podcasts from ExchangeWire in one feed: \n \nThe MadTech Podcast: our weekly news wrap-up with a special guest \n \nThe MadTech Daily: your media and marketing news in minutes each morning \n \nPodcast Specials: interviews with industry leaders on their specialist subjects')])

OrderedDict([('@audioboom:html', '1'), ('#text', 'All your MadTech podcasts from ExchangeWire in one feed: \n \nThe MadTech Podcast: our weekly news wrap-up with a special guest \n \nThe MadTech Daily: your media and marketing news in minutes each morning \n \nPodcast Specials: interviews with industry leaders on their specialist subjects')])

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MadTech Daily: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

MadTech Daily: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis

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