What happens when a prospect contacts a dealership through its website? Maggie Pugesek knows. In her role as partner and lead trainer for C&M Coaching, she “mystery shops” dealerships and trains them on how to make the most of phone calls and Internet leads.

On this episode of the Auto Remarketing podcast, Maggie discusses how to make the most of Internet leads, her upcoming workshop at Used Car Week and why dealers aren’t always thrilled to see her coming.