In this episode, Steve Fretzin and Mair Hill discuss:

• Being in control of who you work with.
• Teaching, learning, and selling with the younger generations.
• Best ways for lawyers to learn business development.
• The six senses of business development.

Key Takeaways:

• If you don’t understand your younger employees, listen more. They are telling you what they need, what they want, and what they know, it is up to you to listen.
• TikTok can’t teach you every lesson and the answer you want is always going to be found online, even if it isn’t the right answer.
• There are multiple ways to do business development - getting outside, professional help can assist you with understanding what you need to do and how you can best to succeed.
• Build the relationships, stay authentic, and keep to the cornerstones of classic selling. That is going to help you to build your business.

"The more authentic you are, the sweeter success tastes." —  Mair Hill

Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References: 

• How to Win Friends and Influence People by Dale Carnegie
• How I Raised Myself from Failure to Success in Selling by Frank Bettger

Connect with Mair Hill: 

Website: https://mairhillconsulting.com/

Book: https://www.amazon.com/GOOD-PLAN-One-You-Can/dp/1502520125

LinkedIn: https://www.linkedin.com/in/mairhill/

Facebook: https://www.facebook.com/groups/entrepreneurswhowantmoresales

Instagram: https://www.instagram.com/mairhillinspires/

TikTok: https://www.tiktok.com/@yoursalesprofessor

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.