Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Make Them Feel You! (Big Podcast Insider Issue 171)


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In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances.

Key Themes

  • Audience Connection: Making people feel you
  • Branding: Importance of podcast names
  • Marketing: Alternatives for voice over recordings
  • Impactful Content: Effectively managing time zones
  • Collaboration: Benefits of cohosting a podcast
  • Tools and Resources: resources to help you build a better, more successful podcast
  • Monetization: Big Podcast AMP coaching program

Topics covered in this episode:​

  • The importance of making your audience feel your message and how it can impact your podcast's success.
  • Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness.
  • Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth.
  • The concept of "Record This For Free," a subreddit where individuals can find or post free voice-over gigs, and how it can be beneficial for podcasters.
  • An introduction to an alternative to Adobe Enhance, with features for audio and video recording and enhancement
  • The significance of using Eastern Time for scheduling podcast interviews and managing time zones effectively
  • Co-hosted podcasts as an alternative to working with guests, along with its benefits and considerations for success

Episode Timestamps

  • 00:00 Grow your podcast, attract new audience, profit.
  • 06:16 Connect with neighbors, engage authentically, don't shy away.
  • 08:11 Empower your audience and engage in discussion
  • 12:44 Volunteer work helps audio projects (including yours) get made
  • 15:38 Enhance sound with AI, improve clarity
  • 19:09 Podcasting trend: co-hosted shows, rotating casts
  • 23:21 Audio monetization program and personalized coaching

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 171 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)By David Hooper

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