Make Things That Matter

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Show notes

• Barry moving to America and the "American Dream" [0:06:11]
• Experimentation as a lifestyle -- the kitchen table talk [0:13:14]
• Navigating uncertainty [0:15:09]
• Modeling behaviors [0:22:25]
• Barry's hack to get new perspectives on problems you don't know how to solve [0:24:12]
• Stumbling blocks in unlearning [0:26:36]
• Bill Gates, Warren Buffett, and "time to think" [0:31:07]
• Barry's personal reflection practices [0:33:11]
• "We're trained for more" [0:35:19]
• How do I know I need to unlearn? [0:45:27]
• Hotseat: Barry puts Andrew through unlearning exercise on the spot [0:48:11]
• Andrew's embarrassing insight [0:54:50]
• The #1 obstacle to being a learner [1:00:04]
• "Steve always got it right" [1:02:24]
• How to make being wrong, feel good [1:04:09]
• Debunking the 10,000 hour rule [1:07:49]
• The levels of deliberate practice [1:08:24]
• Applying deliberate practice to day-to-day life [1:15:12]
• Building systems & countermeasures around yourself to be successful [1:18:42]
• The origin of the Enliven podcast [1:22:44]
• How to start a cultural transformation [1:26:37]
• Barry's #1 hack for meetings [1:33:01]

People, companies, books, etc mentioned

• People
  • Carol Dweck
  • Angela Duckworth
  • Cal Newport
  • Andy Grove & OKRs
  • Tom Bilyeu
  • K. Anders Ericsson
  • Gibson Biddle (listen to Gib's episode on Barry's Unlearn podcast)
  • Dr Ed Hoffman at NASA
• Books & Podcasts
  • Barry's books
    • Unlearn
    • Unlearn podcast
    • Lean Enterprise
  • Mindset
  • Grit
  • So Good They Can't Ignore You
  • Deep Work
  • Digital Minimalism
  • Impact Theory
  • Peak: The New Science of Expertise
  • Mastery, by George Leonard
  • The E-Myth
• Other
  • McKinsey & the obligation to dissent
  • Deliberate practice
  • Agile

Quotes

• "If something important comes up, I'll put it on my calendar. But I'm going to make time for thinking."
• making two or three bets and exploring them well is better than making one hundred bets and half-assing them"
• "I've been right a million times...and it's bought me jack s**t."
• "Innovation is new insight that leads to better action"
• "we're building these systems that are so example that we don't even know how they work"
• "in all our meetings we just talk about output, the things we got done...if we're going to be agile we have to talk about outcomes"
• "organizational transformation is just the collective impact of individual transformation"

Lessons and key takeaways

• how eager am I to get information that is contrary to my view?
• the essentials to unlearning: curiosity, ownership
• reflection is a habit of top performers
• signs you need to unlearn
  • challenge facing and not living up to expectation
  • place you're struggling or avoiding a challenge
  • tried everything can think of and not getting results you want
• What's the real outcome you're aiming for?
• when frustrated with the obstacles, zoom back out to the outcomes in order to discover new things to try
• we often know what to do...but we can't execute shared things on our own
• Andy Grove and Steve Jobs "getting it right"
• create and cultivate a personal board of directors to re-energize and gain new perspectives
• always have agency for how we show up in a system—so it starts with us—and each of us has a

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com

Show notes

• Why does May's company have all new employees read "Charlie and the Chocolate Factory"? [0:03:29]
• What does May's company really do? [0:05:27]
• May's rural upbringing and why she left home [0:07:17]
• "The goal was to go until I hit the ocean or ran out of money" [0:09:24]
• "I come from a small town, but I'm not a small woman" [0:10:01]
• How did an artist end up as a formulator? [0:12:48]
• What is the job of the artist? [0:14:16]
• Being an idea manager [0:15:32]
• The tension between dreams and what can be made real [0:17:21]
• The responsibliity of a leader to keep dreaming [0:20:27]
• Success, self-sabotage... now what? [0:20:53]
• Exploring shame, success, scarcity, and abundance [0:22:54]
• Instagram perception vs reality [0:28:23]
• Dealing with imposter syndrome [0:29:40]
• The Infinite Game [0:34:26]
• Intentionally craeting a company culture and environment [0:36:07]
• The beauty of having your customers as your investors [0:37:47]
• What May Lindstrom skin REALLY does [0:38:23]
• The job of the Care Bear — and how to idenify one [0:40:30]
• The hardness of "soft" skills [0:43:26]
• What's expensive? Dropping your values [0:45:17]
• The beauty of bootstrapping [0:47:51]
• Challenges with retail alignment [0:48:24]
• May's north star: delivering love [0:49:57]
• Making tough revenue decisions [0:51:21]
• Retail inventory management issues [0:52:54]
• Walking away from 25% of her business [0:57:59]
• Canaries in the retail coal mine [0:58:23]
• How do you turn values into behavior in your org? [1:01:53]
• "Tells" that indicate a bad patrner fit [1:08:29]
• May's BIG product recall [1:10:55]
• The challenge of natural products [1:13:14]
• "I knew when I sent that email, there was a chance it could take us under... and it was the right thing to do" [1:19:43]
• What enables May to make hard calls that others wouldn't? [1:27:12]
• The cost of knowing what other people are doing [1:28:41]
• Fear of boredom - what keeps it interesting? [1:30:31]
• Choosing your "top of the mountain" [1:39:24]
• Who inspired/inspires May? [1:42:30]
• "The music is in the space between the notes" [1:46:08]
• What is the change May seeks to make in the world? [1:48:53]

People, books, etc mentioned

• Connect with May
  • Instagram
  • May's company: May Lindstrom Skin
    • The Blue Cocoon
    • The Honey Mud
• People
  • Simon Sinek
  • Seth Godin
    • the altMBA, where May and I met
  • Jerry Colonna
• Books
  • The Infinite Game, by Simon Sinek
  • Finite & Infinite Games, by James Carse
  • Shower whiteboard

Quotes

"The goal was to go until I hit the ocean or ran out of money" [0:09:24]

"I can have a can of cold potatoes for dinner if I can finish it with a butterfinger."

"What I am is an idea manager, and so it is my job to see, to hold the vision and build the space in which we can make that vision into a reality. And that is actually my job."

"I come from a small town, but I'm not a small woman."

"This is the first time where the reality far exceeds what I thought I was building...now is when I get to dream again."

"It's my responsibility to keep dreaming otherwise we stay here. And here is great, but there is just so much more potential."

"At the end of the day, we're a love company"

"What's expensive is dropping your values"

"What I'm asking of our retailers is that they treat us like milk."

"Anyone who's too sure that they've got it...they don't."

"I knew when I sent that email that there was a chance it could take us under...but I knew there was absolutely no other right call to make."

"The music in the whitespace... it's in the space between the notes"

"I can't have my North Star be love if I'm operating from fear! You can't do love from fear."

 

Click here to directly email Andrew your questions, comments, and feedback! He reads everything that is sent in: https://tinyurl.com/ydda8zc6

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com