Podiatry Marketing

Make Your Favorite Services Center Stage


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What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you won't do anything else. It just means focusing on everything you love to do in all your marketing. 

Most podiatrists focus on general, vanilla marketing for all the things they could do. To resonate, prospective patients want to know what makes your care unique. Don't worry about missing out on other work...it will still come in. 

Here are some ways of making your care center stand out:

  • Clinic website
  • Diagnosis/Treatment webpages
  • Community talks: only talk about the subject you want to discuss. Why talk about general foot care if that is not an area of podiatry that excites you? 
  • Face-to-face visits - because you have limited time, you're best to stay in one area of podiatry so you don't sound like every other podiatrist. 
  • Editorials - choose a topic about something you enjoy and want to see more of. Don't write on a subject or treatment that you have no interest in. 
  • Media Releases - keep it very focused.
  • Paid advertising 
  • It may even be reflected in your business name. 

✉️ CONTACT
[email protected]

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Podiatry MarketingBy Tyson E. Franklin and Jim McDannald, DPM

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