131 - When it comes to designing your website, the first step is to step back from the design elements. 

Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.              

What To Listen For: 

• The misguided Field of Dreams website myth
• How one small change in your About-page photo can build extra trust
• Which objections your homepage needs to address
• Why it's time to revive your long-dead blog—or start a brand-new one
• How to leverage Robert Cialdini's "commitment concept" in your biz 
• The website platforms we most recommend

And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge! 

Resources From This Episode: 

• Pet Marketing Unleashed
• Pet Marketing Unleashed on Instagram
• Unleashed Petpreneurs on Facebook
• Wix 101 course in the HOD Academy
• Hair of the Dog online community hub
• Elevate Masters & Elevate Fundamentals 
• Hair of the Dog Academy 

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.