Makeup not looking the way you want or expect? In this episode, industry legend James Vincent breaks down the how of makeup - from foundation and concealer application to the brush tools you actually  need, how to apply cream products, and the simple pro tweaks that make all the difference.

Also in this ep: WWD’s  top 100 beauty products of all time - the usual suspects, the surprises and the products we were pleased to see. Plus, our MVPs, including the shampoo bar that might change your mind about shampoo bars, and the gel cleanser even sensitive and dry skin will love.

Links below!

Read: The 2026 Greatest Beauty Products of All Time

MVPs

⁠Cooki Ginger Shampoo Bar

Go-To Juicy Gel Cleanser

James Vincent

Follow James: @jvincentmakeup

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Credits:

Your hosts & producers: Carli Alman & Bettina Tyrrell.

Thanks to our guest, James Vincent

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