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Making Addressable Accessible: ViacomCBS, Dish Execs Explain An Advertising Innovation
ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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By iHeartPodcasts
4.5
9393 ratings
ViacomCBS' Seema Patel and Dish's Tim Myers go deep on addressable TV, and how businesses like theirs have partnered together to tackle the challenge of getting the industry to adopt the tools that enable targeted commercials.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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