When avid outdoor adventurers Jaime Hackett and Erin Prohaska couldn’t find a bug spray that actually worked and felt good on their skin, they decided to create their own. That’s how Bite was born — a Toronto-based brand on a mission to make bug protection clean, non-toxic, and enjoyable to use.

In this episode, the co-founders share the full story behind Bite’s creation, from the personal frustrations that sparked their idea to the uphill climb of bringing a new kind of wellness product to market. We talk about what it takes to build a purpose-led brand in a highly regulated category, the red tape of Health Canada approvals, navigating a tough retail environment, and the steep learning curve of entrepreneurship in a product-based business. Jaime and Erin open up about the unexpected roadblocks, the grind of building something from the ground up, and the relentless belief that a better solution was possible.

This is a conversation about the ups and downs of brand-building, and changing the way we think about the products we use every day — even bug spray.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale