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Law firm employee benefits that turn your team into millionaires—Dana Palmer's 25% SEP system solves retention for good.

Family law firms lose great people because they compete on base salary instead of law firm compensation strategy—Dana Palmer flips this by offering a 25% SEP retirement contribution that makes every team member, even receptionists earning six figures, into millionaires within 20 years.

 

This interview reveals exactly how competitive law firm benefits become your retention moat through building millionaire employees, reducing staff turnover costs, and positioning your firm as the destination for top legal talent who value long-term wealth over short-term cash.

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📄 CHAPTERS

0:00 - Law Firm Employee Benefits: Introduction to Dana Palmer 

0:56 - From Broke Law Student to Building Team Wealth Systems 

6:17 - Opening Palmer Law Group: Accidental Firm Origin Story 

16:20 - Staff Retention Strategies: Hiring the Best of the Best 

17:03 - Finding Key Management: Jennifer Hart's Restaurant Leadership 

24:06 - Law Firm Culture Building Through Coaching Investment 

41:10 - SEP Retirement Plans for Lawyers: The 25% Contribution Model 

41:30 - How $100K Salary Becomes $125K Tax-Preferred With Benefits 

42:16 - Six-Figure Receptionists: Keeping Top Legal Talent Strategy 

42:38 - Building Millionaire Employees: The 20-Year Wealth Formula 

43:18 - Law Firm Team Building Philosophy: Choose to Work vs Have to Work 

45:26 - Dana's Mission: Ending Unhealthy Marriages Through Law Practice

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