October 30, 2025

Making podcast ads easier to buy

4 minutes

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First look: Triton Digital has launched AdBuilder AI, a tool to help its partners sell more efficiently to small and medium-sized businesses. The tool allows smaller advertisers to make broadcast-quality audio ads using AI, then book them with a credit card, all automatically - freeing salespeople up to focus on larger or growing clients. It’s already in use in México by Grupo ACIR (who are the iHeart partners in the country).

Acast released an interim financial report for Q3/25, entitled “strong profitable growth”. North America net sales grew by +58% year-on-year, but European growth was also substantial, at +27%. The “Average Revenue Per Listen” grew by +33% to 6 cents. Acast made a profit in the quarter of around $750,000, and has issued new financial targets.

In China, if you’re wanting to podcast about health, finance or law, you’ll now need to prove you have a relevant qualification first. The new regulations went into force on Oct 25, and puts the work on the podcast platform to verify peoples’ credentials. The new law also requires disclosures for use of generative AI.

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