Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.<ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.Summary

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.Summary

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.<ul><li>Written by Tom Webster</li><li>Edited by Bryan Barletta</li><li>Audio edited by Gavin Gaddis</li><li>Hosted by ART19</li></ul>Sounds Profitable: Narrated Articles&nbsp;is a production of Sounds Profitable. For more information, visit&nbsp;<a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.Summary

Making the Case for Podcasting

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Making the Case for Podcasting

Making the Case for Podcasting

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