Lauren Powers is a digital marketing expert and the Marketing Development Manager at Microsite Health. Microsite Health is a digital marketing solutions company that caters to healthcare providers. Some of their services include a tailored website, patient-conversion training, and software tracking. Lauren has over 15 years of experience helping businesses grow their brands through lead conversion and high retention rates. Beyond digital marketing, she is also a fitness coach with over 10 years of experience.

In today’s episode, Lauren discusses the various ways you can get new leads and convert them through digital marketing. She describes the importance of building a team that knows how to answer phone calls and how to empathize with clients. She shares some ideal responses to customer questions and what to do once they walk in for a consultation. Lauren also discusses payment options, what it means to create value for your high-end services, and how you can compete with other practices.

"Once you get them in the office, that's when all the business strategies you've laid out need to be in motion." - Lauren Powers

This week on T-Bone Speaks Dentistry Podcast:

• Steps for converting leads and fully utilizing marketing strategies.
• Lauren’s experience working with doctors and other practitioners.
• The necessary steps in becoming successful at niche marketing.
• What it means to understand your niche and why it's not just branding.
• Designing your website to make it easy for potential customers to know what you're offering.
• Preparing your team to receive the influx of patients.
• What a phone voice is and its effects on lead conversion.
• The right responses to a customer's questions on the phone.
• What you should do once the customers come into your office.
• Discussing payment options during the consultation.
• Creating value for premium services and competing with big practices.
• The right time to spend money on marketing.

Our Favorite Quotes:

• "You want to make sure they know that you know why they're there." - Lauren Powers
• "Phone voice is critical for all calls." - Lauren Powers
• "You have to know, understand, and be fully committed to that niche and nothing else when you're doing a marketing campaign." - Lauren Powers

Connect with Lauren Powers:

• Microsite
• Email: [email protected]

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