In this week’s episode, AmSpa CEO Alex R. Thiersch, JD, talks with Lora Kassaros, who has served as practice manager for Dermatique Laser and Skin in Geneva, Illinois, for more than 12 years. Alex and Lora talk in-depth about the realities of managing a medical spa, covering topics such as:

Improving patient communication;

Why practitioners often struggle to run a business;

Creating a brand message;

Sourcing patients and how to keep them;

Charging your worth and avoiding the allure of discounts;

Using data to improve practice metrics; and

Empowering women in the industry.