Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. <br><br>Links to every article covered can be found in today's issue of the newsletter, <a href="https://soundsprofitable.com/the-download/managing-many-metrics/" target="_blank" rel="noreferrer noopener">available here on SoundsProfitable.com</a>

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations. Links to every article covered can be found in today's issue of the newsletter, available here on SoundsProfitable.com

Today in the business of podcasting: The Streaming Wars looks at how "watch hours" can be turned into a valuable metric, The Podcast Exchange announces it is filing a Notion of Intention in Canadian bankruptcy court, Signal Hill Insights looks at three common reasons host-read ads fall short, and WPP issues profit warning as Q2 perfomance falls below expectations.&nbsp;<br><br>Links to every article covered can be found in today's issue of the newsletter, <a href="https://soundsprofitable.com/the-download/managing-many-metrics/" rel="noopener noreferrer">available here on SoundsProfitable.com</a>

Managing Many Metrics, The Podcast Exchange Restructuring, & More

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Managing Many Metrics, The Podcast Exchange Restructuring, & More

Managing Many Metrics, The Podcast Exchange Restructuring, & More

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