Are we being paid fairly for what we deliver?

Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:

• Manual therapy vs. movement-based reimbursement
• How Medicare defines (and limits) value
• Charging patients for actual premium care — from certifications to tech
• The tension between doing more and being paid less
• Action figures, AI-generated branding, and your role as a “healthcare hero”

What We Talked About:

• Should PTs be charging for everything “above the minimum standard of care”?
• Is it ethical (or legal) to offer premium services on top of insurance-covered plans?
• How to avoid the burnout that comes from over-delivering and under-charging
• The difference between running a practice and running a charity

Links & Mentions: