One of the joys of the modern era is that, thanks to the internet, people we admire from afar are tantalizingly within reach. I’ve been on both sides of the equation. My community often reaches out about wanting to connect, and I’ve done my share of approaching people I admire. In my case of meeting Doug Miller, who is the founder (or co-owner) of supplement brands (e.g. Core Nutritionals, 'Merica Labz, Arms Race Nutrition, Unmatched, and Myoblox) and the specialty supplement retail chain The Nutrition Corners, I got lucky having a mutual friend introduce us at a beverage category conference several years ago. But in this wide-ranging conversation, it felt like I was peeling away layer after layer of the onion...not to reveal something hidden, but to discover more authenticity. Doug and I talk through the inspiration behind starting a supplement brand side hustle two decades ago, and how that decision turned into an expansive business portfolio that includes specialty retail locations, gyms, and more supplement brands. We also discussed what it truly takes to be successful when leading multiple businesses, being a family man, and making an impact in his community. Moreover, how the maturation of the supplement industry has required everyone to upskill if they want to truly break through. Additionally, why a messy period in American history helped derail his first attempt at scaling an energy drink brand. But these are just some of the fascinating topics we chatted about in this episode...

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