Alloy has recently updated its territory mapping system to identify new, high-potential locations.

In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential franchisees.

With updated demographic data and an analysis of local business dynamics, the company has expanded from 900 territories to over 2000.

The episode also discusses the importance of protecting existing franchisees by ensuring that no two locations compete directly, with each franchise being granted a "protected radius."

Rick and Suzanne also touch on the importance of refining franchisee selection by using amplifiers to find the most ideal locations and how Alloy is pushing forward with growth in the U.S. while turning down international expansion for now.

Tune in to discover how Alloy is expanding smarter!

Key Takeaways

Intro (00:00)

Expansion and growth of alloy (01:46)

Remapping and demographic updates (04:27)

Impact of new territories on franchisees (09:49)

Addressing concerns and future plans (17:15)

Final thoughts and future goals (18:58)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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