In this episode, Steve Fretzin and Mark Bullock discuss:

• Addressing more than just the logistical and legal side of your client's cases. 
• Why do lawyers hesitate to delve into social or video. 
• Secrets to making great video content. 
• Getting tons of content from one video. 

Key Takeaways:

• 99.99+% of people will not go on video. YouTube is not the 11 o’clock news, it is people authentically talking to people. 
• Have a conversation on camera as if you are speaking to a person, not speaking to an inanimate object. 
• Be willing to practice having a conversation, rather than presenting a topic. 
• You can’t buy the same type of work that a raving fan given exceptional client service can send your way through referral. 

"Video is the place to be. Why? Because people can relate; people watching this right now can relate to the fact that you and I are having a conversation, and we're including them in this conversation, and in doing so it's far more engaging." —  Mark Bullock

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: 

Book: Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard: 

https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0739309536

Connect with Mark Bullock:  

Website: https://phoneblogger.net/  

Website: https://videosocials.net/  

Website: https://videointerviewpodcasts.com/

LinkedIn: https://www.linkedin.com/in/markvbullock/

Twitter: https://twitter.com/mvbullock

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.