Here's what we covered in this episode:

• Find out what inspired Mark to switch the actual classroom for the virtual one
• How he ended up being the old, rich guy with a wine collection he used to laugh at
• What he thinks of the 50% of Marketers that have no professional training
• Why it's now time we all just all ditch the ‘D’ word and get back to Marketing
• Find out what every normal person knows about Advertising that Marketers pay good money to figure out
• Discover the most important factors in marketing effectiveness and why its time to think about the s**t we put through the pipe
• Why a recession is exactly the time you want to be increasing your spend
• Why you should never confuse a change in consumer context for a change in consumer behaviour
• “Tell me what hasn’t changed and I will build a business around that” & other great quotes to counter the constant stream of ‘everything's changed. Buy this book’ hype
• Discover why Mark believes the smartest people are not the ones sat around the boardroom table
• Find out why most CMO’s are more C than M and are not always the best marketers in their team
• The secret to CMO success is 80-90% politics over marketing
• The dangers of Canadian morning TV after a big night out
• We round off the episode finding out why Jon got fired after a 6-month ‘walk of shame’

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Mark Ritson:

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