Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Top Behaviors For Consistent Marketing Results

Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marketing teams need to have to create consistent results. Plus learn how you can join our newly released Marketing Impact Groups for free and team up with 5 other home-building marketers to help you build your own support system. 

Story Time (2:22)

• Jackie is seeing two types of marketers lately - the proactive and the reactive by the steps they’re taking in order to secure sales going into the end of the year. 
• Becca talks about the benefits to buyers when the market slows and how a personalized home buying experience needs to be the main focus 
• Kevin discusses the top 5 behaviors marketing teams need to have to create consistent results for their home builder. 

In The News 

• Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)
• DYC Wins Two Silver Awards from The Nationals (https://www.doyouconvert.com)
• Answer the Public  (https://answerthepublic.com)
• DYC at IBS 2023 (https://www.doyouconvert.com)
• The Golden Age of SEO is Over - Rand Fishkin (https://landbot.io)
  
• Meta has threatened to pull all news from Facebook in the US if an 'ill-considered' bill that would compel it to pay publishers passes (https://www.businessinsider.com)
• Zillow Group acquires VRX Media to create national photographer network, elevate listing media through ShowingTime+ brand (zillow.mediaroom.com/)
• Housing Market Predictions 2023: A Post-Pandemic Sales Slump Will Push Home Prices Down For the First Time in a Decade (https://www.redfin.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Market Proof Marketing · Online Sales Follow Up With Rachel Starratt

Kevin Oakley and Andrew Peek welcome and introduce the newest Do You Convert team member Rachel Starratt! Rachel shares what it was like winning Online Sales Team of the year at The Nationals two years in a row, how NOT to follow up with old leads, what her first week with Do You Convert has been like so far, and of course…Pancakes or Waffles. Plus Kevin talks all things OTT and Geofencing along with his recent experience exploring brands using the MetaVerse. 

Story Time (4:20)

• Andrew compares his recent dessert baking experience to marketing. 
• Rachel gets a happy birthday sales pitch call (who thought that was a good marketing plan?).
• Kevin shares why FUD is back & stronger than ever. Plus his experience in the MetaVerse & Why OTT & Geofencing is SO popular to talk about.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (30:56)

• NAR shuts down bid to end no-commingling rule, Zillow reveals (www.inman.com)
• The Do You Convert Holiday Gift Guide (www.doyouconvert.com)
• Budgeting for Google Ads in 2022 - Costs Expected to Rise (doyouconvert.com)
• DATA AND CONTINUAL ADJUSTMENT WILL HELP BOOST LEADS, IMPACT RESULTS  (builderonline.com)
• FHFA Announces Conforming Loan Limit Values for 2023 (www.fhfa.gov)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · This Is The Worst Time To Be Boring

Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly. 

Story Time (3:58)

• Julie shares her favorite productivity hacks to help when task lists seem too long.
• Andrew talks about building intuition towards your ads through repetition and how it compares to cleaning a messy room. 
• Kevin shares two examples of fantastic messaging from builders to collect leads, why hard work is necessary at times, and why you need to regularly visit communities.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (30:03)

• Hotels operators take a deeper step into the apartment business (www.hotel-development.marriott.com/brands/apartments)
• Tips on List Segmentation For Effective Prospecting (https://www.doyouconvert.com)
• Stop Calling Them Soft: Why Today’s Essential Skills Are Anything But  (https://chief.com)
• New report shows Google cost per lead has increased for 91% of industries  (searchengineland.com)
• Facebook Updates Ad Terms Granting Itself More Leeway in Testing (www.ecommercebytes.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Focus On What Is Never Going To Change

Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying to anticipate how something might change, how to take advantage of extra time at the end of the year, and why you can’t only surround yourself with cheerleaders.

Story Time (4:22)

• Julie recommends the art of time blocking to get your projects completed.
• Jackie gets a compliment from a builder and shares why it’s important to surround yourself with insightful people. 
• Kevin shares the concept of why you need to understand and focus on what’s not going to change vs what might change.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (13:01)

• Twitter users jump to Mastodon - but what is it? (bbc.com)
• Home buyers' and sellers' biggest misconceptions in a shifting market (https://zillow.mediaroom.com)
• Redfin to cut 13% of workforce and shut down home-flipping business RedfinNow (www.geekwire.com)
• Meta Lays Off More Than 11,000 Employees (www.nytimes.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Turning the World Upside Down with Jack Burlinson and Isaac Kassab

Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.

Kevin, Jack, and Issac also discuss:

• Thoughts on Automating Art
• How to solve problems with and without a.i.
• How they plan to learn and build the next version of their product.
• Why people might be opposed to technology right now. 
• & More!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. 

Market Proof Marketing · Stop The Internal Insanity

Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why short-term and long-term investments only work if the appropriate changes are applied, how to think about different marketing channels and what each opportunity costs, and more!

Story Time (4:22)

• Jessie shares her perspective of builders going a little rogue lately.
• Andrew considers the long-term and short-term investments in marketing and why they only occur when there are changes applied.
• Kevin discussed how to think about budgets and how to think about what each marketing opportunity costs. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (27:53)

• Are you spamming your customers?! (doyouconvert.com)
• Marketers continue to chase ‘authenticity,’ but what is it? (digiday.com)
• HOME BUYER PERCEPTION OF HOUSING AVAILABILITY IMPROVES IN THIRD QUARTER (builderonline.com)
• Pressure is back on sellers to attract buyers as demand softens (https://zillow.mediaroom.com)
• Pantone wants $15/month for the privilege of using its colors in Photoshop (arstechnica.com)
• Elon Musk says $8 monthly fee for Twitter blue tick (www.bbc.com/news/business-63478854)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Putting Trust In Your Team

Andrew Peek, Sarah Simmerman, and Julie Jarnagin share their insights on issues that occur from an improperly organized website URL structure and how it can impact ads. Plus they discuss why you need a team you can rely on to get the job done right, what zero-clicks searches are on google, meta, and the headlines in the news about buying new homes. 

Story Time (6:01)

• Julie shares why you need to trust your team members and give them the ability to hold their weight in their positions.
• Sarah find a builder with a difficult-to-track website URL structure and why you need it to work
• Andrew shares why reports can save time when you have a frictionless website

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (15:40)

• If you're considering buying or selling a home, you might want to wait until next year (businessinsider.com)
• Google search study: 25.6% of desktop, 17.3% of mobile are zero-click (searchengineland.com)
• Meta reports another drop in revenue, in a rough week for tech companies  (www.npr.org)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore

Kevin Oakley was joined by Jeff Shore to talk about his new 📚 book (From Contract To Close by Jeff Shore and Bob Mirman) and his perspective on current market conditions. When Kevin got an opportunity to ask someone with as much wisdom as Jeff has... he did his best to ask good questions.

Here's a sampling of just a few of the questions Kevin asked Jeff Shore:

• "Has the current market conditions created more resistance or acceptance to your team’s training efforts?"
• "What makes From Contract To Close a different kind of book?"
• "Is it possible to be TOO transparent?"
• "Won't better technology fix all of these problems for us?"
• "We’ve both been through the complete housing cycle before... most haven’t. What feels similar, and what feels different about this market compared to 2008?"
• "What is a potential bright spot for 2023 that most people aren't paying attention to?"
• & More!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. 

Market Proof Marketing · Is It Possible To Measure All Marketing Channels?

Kevin Oakley, Andrew Peek, and Jackie Lipinski talk about Ryan Reynolds (A Marketing Genuis?), they do a rapid competitor analysis of a few Florida homes for sale, and discuss why we love SparkToros’ latest blog on understanding how to measure hard-to-measure marketing channels.

Story Time 

• Jackie doesn’t appreciate when builders skip taking photos of completed homes on builder websites, especially when the builder is asking for $1mil+
• Andrew sparks a competitor analysis with the currently available homes in his neighborhood
• Kevin shares his thought on the marketing mind behind Ryan Reynolds and his latest documentary. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (32:27)

• Homebuilder sentiment drops to half of what it was six months ago (www.cnbc.com)
• How to Measure "Hard-to-Measure" Marketing Channels (sparktoro.com)
• Netflix will charge $6.99 a month for new ad-supported plan starting Nov. 3 in U.S. (www.cnbc.com)
• Google Makes Ads More Distinguishable From Organic Results (searchenginejournal.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · 2022 Follow-Up Survey Bonus Episode

On this very special Market Proof Marketing podcast episode, Jen Barkan and Mike Lyon reveal the 2022 Home Builder Follow-Up Survey, Do You Convert's most comprehensive and in-depth builder shop to date! 

In partnership with Clear Evaluations, we surveyed a random sampling of 100 home builders from the 2022 Builder 100 and Next 100 lists, as designated by Builder magazine. After analyzing the data we then publish and share these results with the home building industry so that builders can identify areas for improvement and implement the people, processes, and tools to make it happen. No one has done it longer, approached it more in-depth, or shared more insights. Visit https://onlinesales.doyouconvert.com/2022-home-builder-shop to receive your very own copy of the “2022 Do You Convert Home Builder Shop Results.”

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.