Market Proof Marketing · Why We Are All In Sales

Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes.

Story Time (8:20)

• Jen shifts from easy mode to work mode in online sales and her family life.
• Andrew’s new shoes have more content than a new construction home, that’s wrong.
• Kevin is going to run a survey with two different kinds of content around a new construction home. Plus Kevin talks about the value of home equity. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (39:51)

• Online Sales Academy (https://onlinesales.doyouconvert.com/sales-academy/)
• Market Proof Marketing Academy (https://www.marketproofacademy.com/)
• 5 Things Online Sales Specialists Need to Know Right Now (https://www.doyouconvert.com)
• 'Shrinkflation' hits $1 million homes, down 397 square feet since 2020 (https://zillow.mediaroom.com)
• Google helpful content update is now rolling out (https://searchengineland.com)
• What creators should know about Google's helpful content update (https://developers.google.com)
• The US housing market downturn will be worse in 2023, forecasts Goldman Sachs (fortune.com/2022)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Ads That Facebook Hates

Andrew Peek, Julie Jarnagin, and Bryce Baker discuss the ads that Facebook doesn’t love at the moment. Plus they discuss the marketing lessons learned during the great recession, their thoughts on how the recently announced loan forgiveness might impact home buying, and more.

Story Time (0:50)

• Andrew gets an interesting marketing question from a builder.
• Bryce shares some fun things to look forward to at the Online Sales & Marketing Summit
• Julie shares the ad styles to stay away from in Facebook and what they’re cracking down on.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (9:00)

• 3 LESSONS FROM THE GREAT RECESSION FOR SALES AND MARKETING (builderonline.com)
• What Biden's student loan forgiveness means for real estate (www.inman.com)
• Is the end of instragram (www.youtube.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Opendoor and Zillow Partnership Thoughts

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the Opendoor and Zillow partnership, the millennial pause, what is ShowingTime: The Next Generation, and more!

Story Time (3:05)

• Jackie hears the phrase “consumer sentiment” in an everyday conversation. 
• Andrew has been “brand-rep-fluenced”, word he’s inventing for when you’ve been influenced to trust a brand through local marketing strategies with representatives. 
• Kevin shares his take on the Opendoor and Zillow partnership

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News 

• Are You Sure You're Not Guilty of the 'Millennial Pause'?  (theatlantic.com)
• ShowingTime: The Next Generation (showingtime.com/)
• Instagram users can now cross-post Reels to Facebook (9to5mac.com)
• Home sales fell nearly 6% in July as housing market slides into a recession  (www.cnbc.com)
• WeWork co-founder lines up $350 million A16Z investment for a new billion-dollar real estate venture (www.theverge.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Where To Start With SEO

Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic expectations. They review floor plan content you can utilize to keep users on your website, the Zillow and Opendoor announcement, and more!

Story Time (1:43)

• Julie shares the story of a recent customer asking for her testimonial not to be used due to how people might judge her because she thinks she bought at the top of the market.
• Jackie shares some SEO considerations for your website and why it’s not a good idea to cut your ads even if you are ranking on page 1.
• Andrew gives his opinions on SEO and shares the best resources on where to start. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (14:58)

• Beginners Guide to SEO (https://moz.com/beginners-guide-to-seo)
• Where High-Earning Households Are Moving – 2022 Study (smartasset.com)
• 'Zillow launches 'Zillow Surfing 2.0' nationwide to automate floor plans (www.inman.com)
• Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program (www.socialmediatoday.com)
• A Growing Share of Home Listings Are Stale As Market Cools (www.redfin.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Information Filter Failure

Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situation, the Jeff Shore Sales Leadership Summit, and their thoughts on the best ways to prepare a team for an uncertain market. 

Story Time (1:15)

• Jessie attended the Jeff Shore Sales Leadership Summit for the first time ever and shares the shenanigans she got into along with some stats.
• Andrew gets a marketing text message....8 years after using a company's service. Who does that?
• Kevin discusses “filter failure” and why he only focuses on what’s best for home builders.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (29:30)

• It's All About Mentality - Thank You vs. You're Welcome (www.doyouconvert.com)
• 7 WAYS TO PREPARE YOUR TEAM TO SELL IN AN UNCERTAIN MARKET (www.builderonline.com)
• ‘Buy My House’: Netflix Reveals Premiere Date for ‘Shark Tank’-Esque Real Estate Series (www.tvinsider.com)
• Google releases simple, centralized tag solution (searchengineland.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · Ep 231: The Future of Designing Homes Is Here with Marc Minor

Kevin Oakley was joined by Marc Minor, Founder and CEO at Higharc. Kevin and Marc discuss how builders can design homes and sell homes in 3D, how to fix the “hair on fire” mentality in the industry, how builders can gather data on potential floor plans before construction begins, and how to eliminate work that is fundamentally repetitive. 

Kevin and Marc discuss:

• How to use digital tools to improve the customer experience
• How they can help create permit-ready construction documents all in one location
• The 7 general categories of objections and how to overcome them
• The potential to replace the need for CAD systems
• How builders can use the program to save months of work and collect valuable on potentially available new floor plan options

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. 

Market Proof Marketing · Standing Inventory? Update Your Website.

Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your website’s traffic to lead conversion rates if you don’t correct them. Plus they discuss various ways to push incentives, how to get your sales team on the same page, what’s happening with Google’s tracking cookies, and more!

Story Time (2:25)

• Bryce shares the various ways marketers can approach marketing incentives.
• Julie explains why one tone-deaf conversation with her concrete contractor changed her option of the company and if she would recommend them. 
• Jackie reminds builders if you now have standing inventory or will soon, you need to review your website and community pages with fresh eyes.  

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (17:37)

• Ad spend recedes in June for first decline in 15 months, study says (marketingdive.com)
• Demand has been destroyed in advertising technology, says Zillow co-founder (cnbc.com)
• Alphabet reports Q2 2022 revenue of $69.7 billion (9to5google.com)
• Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution (seroundtable.com)
• Instagram rolls back some product changes after user backlash. (nytimes.com)
• YouTube TV hits 5 million subscribers and is looking like the future of cable (theverge.com)
• Google is pushing back its deadline for killing off tracking cookies until at least 2024 (business-standard.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · So You Need Foot Traffic

Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they’re seeing for builders right now, which is leadership demanding more foot traffic and leads, and how marketing can approach the situation. Plus, RIP Expanded Text Ads in google and what builders need to know.

Story Time (2:13)

• Julie is now the general contractor of her home project.
• Andrew is also playing contractor for a playground.
• Kevin discusses the biggest friction points for home builder leaders at this time. 

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (20:43)

• Reminder – you can no longer create or edit ETAs (https://searchengineland.com)
• Instagram Launches ‘Searchable Map’ That Allows Users To Explore Popular Tagged Locations(www.digitalinformationworld.com)
• Zillow's new tool powers home searches in up to five areas at once, letting shoppers move as fast as the market(zillow.mediaroom.com)
• Buyers gaining time and options as competition eases. (zillow.mediaroom.com)
• New Home Construction Keeps Sinking As Housing Market Demand ‘Quickly’ Dries Up (forbes.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.

Market Proof Marketing · History Doesn't Repeat, It Rhymes with Myers Barnes

Kevin Oakley is joined by Myers Barnes, owner of Myers Barnes Associates. Kevin and Myers discuss the theory that history doesn’t repeat itself but does rhyme regarding the housing market. The lessons marketers and sales need to remember from the history of the housing market. Why people need to shift their mindsets to understand they are not just selling homes they’re selling hope and why it’s never as bad as you think it is, it’s only as bad as you think it is. 

Kevin and Myers discuss:

• Why selling homes will be harder for people with no hope
• Why the presentation of information matters
• Why the numbers never lie, unless you lie about the numbers
• How the business model has changed
• & more!

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. 

Market Proof Marketing · Cyclicality Is Back

Kevin Oakley, Jackie Lipinski, and Samantha Kellenberger recorded a rare Facebook live-streamed episode of the podcast! They discuss cyclicality is officially back, connection over perfection for home builders, and how builders gain market share in challenging times.

Story Time (4:00)

• Samantha sets the tone for her new home neighborhood with her landscaping project
• Jackie discusses connection over perfection and why building connections online through content matters
• Kevin shares why cyclicality is back for home builders, how to steal market share, and why product presentation is a lost art

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. 

In The News (17:10)

• BUILDERS JOCKEY TO CORNER SHARE GAINS IN FAST TIGHTENING MARKETS (thebuildersdaily.com)
• The Deal Is Off: Home Sales Are Getting Canceled at the Highest Rate Since the Start of the Pandemic (www.redfin.com)
• Meta Alerts Users About Its Facebook ‘Premieres’ Video Viewing Option Being Depreciated (digitalinformationworld.com)
• Meta Quest headsets will finally stop requiring a Facebook account (Theverge.com)
• Nearly Half of Genz use TikTok and Instagram over Google Search (businessinsider.com)
• Elon Musk notifies Twitter he is terminating deal (cnbc.com)

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.