GameMakers

Marketing Analysis: Garena Free Fire Max and PUBG New State! Ft. Matej Lancaric & Nebo Radovic


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We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games.   

We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire.  

Joining to review, discuss, and add meaningful insights to the presentation from SocialPeta we have 2 of the best mobile marketers in the world.  

SPEAKERS: 

- Matej Lancaric, current UA consultant but formerly from SuperScale and a bunch of other companies, has launched a ton of mobile games throughout his career 

- Nebo Radovic,  formerly from a bunch of really great game companies that did mobile marketing but currently at Zynga  

Note: SocialPeta examined the UA activity in both games and they created the report covered in the video.  

👇 EPISODE LINKS:  

- SocialPeta: https://socialpeta.com/

- Matej: https://www.linkedin.com/in/matejlancaric/

- Nebo: https://www.linkedin.com/in/nebojsaradovic/ SUBSCRIBE TO GAMEMAKERS: 

Newsletter: https://gamemakers.substack.com/

- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

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GameMakersBy Joseph Kim

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