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We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games.
We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire.
Joining to review, discuss, and add meaningful insights to the presentation from SocialPeta we have 2 of the best mobile marketers in the world.
SPEAKERS:
- Matej Lancaric, current UA consultant but formerly from SuperScale and a bunch of other companies, has launched a ton of mobile games throughout his career
- Nebo Radovic, formerly from a bunch of really great game companies that did mobile marketing but currently at Zynga
Note: SocialPeta examined the UA activity in both games and they created the report covered in the video.
👇 EPISODE LINKS:
- SocialPeta: https://socialpeta.com/
- Matej: https://www.linkedin.com/in/matejlancaric/
- Nebo: https://www.linkedin.com/in/nebojsaradovic/ SUBSCRIBE TO GAMEMAKERS:
Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio
By Joseph Kim4.9
77 ratings
We breakdown the mobile marketing activities of both Garena Free Fire Max and PUBG: New State, comparing and contrasting the user acquisition initiatives deployed in both games.
We first start with a high-level overview of the top 3 mobile shooter games: PUBG Mobile, Call of Duty Mobile, and Garena Free Fire.
Joining to review, discuss, and add meaningful insights to the presentation from SocialPeta we have 2 of the best mobile marketers in the world.
SPEAKERS:
- Matej Lancaric, current UA consultant but formerly from SuperScale and a bunch of other companies, has launched a ton of mobile games throughout his career
- Nebo Radovic, formerly from a bunch of really great game companies that did mobile marketing but currently at Zynga
Note: SocialPeta examined the UA activity in both games and they created the report covered in the video.
👇 EPISODE LINKS:
- SocialPeta: https://socialpeta.com/
- Matej: https://www.linkedin.com/in/matejlancaric/
- Nebo: https://www.linkedin.com/in/nebojsaradovic/ SUBSCRIBE TO GAMEMAKERS:
Newsletter: https://gamemakers.substack.com/
- Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

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