The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.

You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you’ll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authentic purpose and transformational experiences matter more than ever.

If you’re a photographer who wants AI to recommend you first—to clients actively searching and to those who don’t even realize photography is the solution they need—this episode is your roadmap.

Key Highlights

• Google is declining. AI search is skyrocketing. And the way clients find photographers will never be the same.
• Why people trust AI recommendations more than Google—and sometimes more than themselves.
• The new reality: AI won’t match clients by “style”… it matches them by values, purpose, and transformation.
• How conversational websites and content can turn AI into your best referral source.
• The return of “referral marketing”—but now the referrer is AI.
• Why describing your purpose, your why, and your client’s transformation clearly is now more important than SEO.
• A live example: how Jeanine planned an entire New York trip using AI—without touching Google once.
• The painful truth: “photographer’s photographers” (focused on style, awards, and artistic ego) are the ones AI will leave behind.
• The A.I.D.O. framework for preparing your business for AI recommendations:
• A — Accuracy: perfect consistency across your digital footprint
• I — Intent: clarity of purpose and transformation
• D — Discoverability: emotional, conversational content AI can understand
• O — Optimisation: aligning everything across your brand
• How AI will soon recommend photographers to people who aren’t even looking for photography—just solutions like confidence, connection, celebration, healing, or belonging.
• Why Difference Maker photographers, already trained in emotional storytelling and purpose-led marketing, are decades ahead of everyone else entering the AI era.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.