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Today we are answering the real question all contractors want answers to…. How do we get our team on board with all these “cheesy” marketing tactics? Today in the Lemonade stand we have Shea Smith, Operations Manager for the HVAC Division of McWilliams and Son Heating, Cooling, and Plumbing. Shea shares with our listener's advice on how to use marketing to push our team. 

It is very important that not only your team knows what marketing tactics you have running, but it is also important that your team understands the purpose of the offer or promotion. In this episode, Shea shares with us:

• What is “cheesy” advertising
• How do we even price these things without cutting our profits?
• How do we build value with the customers on these promotions? 
• Winning our Team and Coaching them! 

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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