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This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.

Explores how higher CAC (Customer Acquisition Costs) can:

• Unlock premium marketing channels
• Attract higher-quality customers
• Create competitive advantages
• Enable faster scaling
• Improve market positioning

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

This episode explains:

• How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers
• Why higher AOV customers typically have higher lifetime value due to increased commitment
• How higher AOV improves cash flow for faster scaling
• The concept that CAC is an investment, not just a cost, and the return matters more than the absolute amount
• Real examples of how this strategy leads to market domination

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

• Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)
• Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things.
• Learn how to actually reach MORE of the RIGHT people and how most are going about it completely backwards

Learn more about Jeff here: https://factmethod.com

Or reach out to Jeff directly at: [email protected]

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.

Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.

What You'll Learn:

Discover the "Sunday Tips" approach that creates anticipation instead of inbox avoidance, turning your emails into must-read content that customers actually look forward to receiving. We'll explore why leading with value before sales creates a psychological shift that drives conversions without aggressive selling.

Learn the quality-over-quantity approach to list building, including why cleaning your list every six months actually improves performance and why focusing on buyer lists often outperforms traditional lead generation for supplement brands.

Master segmentation strategies that align with customer health journeys, from product categories to purchase behavior, and discover how to balance personalization with operational efficiency.

Understand the optimal content mix with the 70/30 rule for educational versus promotional content, plus how to develop a content calendar that matches seasonal health concerns and customer needs throughout the year.

Explore the Buying Forces Framework and how email sequences can progressively build trust, belief, hope, and desires that customers face when buying supplements.

Get practical guidance on email frequency (the 8-email monthly benchmark), promotional timing (the six-week sale cycle), and how to integrate SMS messaging for maximum impact.

Learn why authentic founder voice often outperforms polished corporate messaging in the supplement space, with specific tips for writing conversationally and building genuine relationships through email.

Plus, discover the advanced metrics that matter beyond open rates and clicks—including how to measure email's impact on customer lifetime value, reorder rates, and long-term brand loyalty.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners to rise. This transformation is reshaping how brands compete, how customers buy, and what it takes to win revealing that long-term success now depends not on cutting corners, but on building trust, retention, and sustainable quality systems.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is crucial for growing a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace.

Key Takeaways:

• Why supplement purchases sit between emotional and functional buying decisions
• How desire and hope fuel demand in categories like beauty, anti-aging, immune health, and chronic pain
• The role of emotional narratives in building trust and influencing conversion
• Examples of how brands tap into deep emotional needs to drive loyalty and sales
• How to use emotional positioning to stand out in a saturated market

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition.

Guardrailing book

Key Takeaways:

• What buyers look for in a supplement brand (and what turns them off)
• How to boost your valuation before listing your business
• The importance of clean financials
• How to decide if you should use a broker or go direct
• Common pitfalls to avoid during the selling process

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Why Chasing LTV Alone Is Costing You More Than You Think

n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.

Key Takeaways:

• Why focusing solely on LTV can backfire in the long run
• How customer success drives word-of-mouth and retention
• Practical ways to personalize, educate, and support customers post-purchase
• Key metrics to track beyond just revenue
• How to build supplement journeys that create loyal, long-term customers

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Key Takeaways from This Episode:

• Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
  1. Customer Acquisition Cost (CAC)
  2. Payback Period
  3. Contribution Margin
• Kaak (Customer Acquisition Cost):
  
  
• Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
• Payback Period:
  The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth.
• Contribution Margin:
  This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.