Marketing is Everything (LA 984)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello.

Steven Butala:                   Welcome to The Land Academy show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:                            And I'm Jill DeWitt, broadcasting from sunny southern California.

Steven Butala:                   Today Jill and I talk about how marketing is everything.

Jill DeWit:                            It's an amazing ... Where would we be?

Steven Butala:                   You know, we were just talking before we started the show. This whole internet thing, if you're very young, you don't know what it was like before the internet and how hard it was to market. We all have businesses, every single one of us in Land Academy, and soon to be House Academy.

Jill DeWit:                            I remember with you being at a bookstore, I was looking at a magazine. This was way before Land Academy. It was just selling land. I was thinking, "Maybe we should create one of these magazines to promote our land." I'm glad we didn't do that.

Steven Butala:                   In marketing, you're never going to sell a piece of real estate if you just purchase it and never tell anyone about it.

Jill DeWit:                            Exactly.

Steven Butala:                   So even if you sell a lot of property, just bring it on Craig's List, and it's free, you're still marketing the property.

Jill DeWit:                            Exactly.

Steven Butala:                   That's what made realtors and the MLS so popular before the internet. We'll talk about that and get into some detail in a second here. Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free.

Jill DeWit:                            Tanner asks, "Morning everyone. I'm interested in hearing some thoughts and opinions on how to gain good credibility as a new investor. I understand the importance of having a professional online presence to begin with, but how am I able to boost my credibility beyond that? Land Academy in itself is an incredibly credible source, so is that acceptable to say that I'm a member of this group so that a seller or buyer may be able to reference that as well? Would love to hear thoughts around this. Appreciate it." On the way in, by the way, I'm listening to my Sirius Radio and the Wharton Business School, which I talk about a lot because I just love that dumb channel. It was just, there was a little excerpt from a show that I had heard a couple weeks ago about a guy saying, "Your website, when people are looking you up, right away your appearance and how it looks and everything, it makes them real quick decide quickly if they want to do business with you or not."

Steven Butala:                   In two seconds.

Jill DeWit:                            So number one, you better have one. And number two, it needs to look good and professional. I would absolutely put us on there. We probably still have somewhere, our members would use it. It'd say, "Land Academy certified member," like a little image that you could put on your website.

Steven Butala:                   Like a stamp.

Jill DeWit:                            I would totally use that. And it does make a difference when people trace you to us, then it stops it right there.

Steven Butala:                   I mean, there's a lot of ways. This ties right into the show that we're talking about. So, promoting yourself and what you know and the fact that you have maybe a different or unique angle on how to buy real estate maybe cheaper, you're going to sink or swim by that. This goes right into the topic actually. In fact, let's just make it the topic. Today's topic, marketing is everything. This is the meat of the show.

Steven Butala:                   We have all extremes in our group.