Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage
#microsoft #google
On this week’s episode of Marketing O’Clock, Microsoft Advertising is getting a MAXimum boost with their introduction of Performance Max ads. Plus, Google’s Search Generative Experience is no longer a ‘cite’ unseen, with citations coming to the search engine. Also, time to eXpand your advertising spend to X as Twitter’s newly branded platform is easing the financial burden on advertisers.
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Intro - 00:00
📰 Main News
Introducing Microsoft Advertising’s Performance Max, a Google Copycat? - 5:55
Google Testing Citation Links in SGE : 7:32
Twitter’s Putting An eXponential Discount on Ad Prices for Advertisers - 14:04
🔥 Take of the Week - Alfred Simon - 16:58
🔎 ICYMI - PPC Greg - 17:52
⚡ Lightning Round ⚡
Paid - 18:40
Organic - 28:17
Social - 33:00
⚙️ Working hard, or Hardly Working- 42:52
🛠️ Cool Tool - 45:34
🧠 Must Read Marketing Article of the Week - 46:45
🎉 Shootin' The Heck (Nut Draft) - 51:13