Google Executive Admits to Bid Increases To Hit Quarterly Goals

Toking Shop: eCommerce is Finally Coming to TIkTok

This week on Marketing O’Clock. POV: TikTok finally gets eCommerce features that brands have been waiting for. YouTube rolls out “simplified” ad controls that are simply misleading. Traditional ad spend is growing “under the influence”r ad spend. Plus, We have no “issues” with Merchant Center integrated reports in GSC.

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Intro - 00:00

📰 Main News - 

TikTok Shop Launches With In-Feed Video, Live Shopping, And Creator Benefits - 5:00

YouTube Simplified Ad Control - 10:22

Influencer Ad Spend is Now Growing Faster than Traditional Ad Investment - 14:26

Google Search Console Rolling Out New Merchant Center Integrated Reports -  18:25

🔥 Take of the Week - PPC Greg - 19:59

🔎 ICYMI - Simo Ahava  - 21:38

⚡ Lightning Round ⚡ 

Paid - 22:39

Organic - 35:03

Social -  52:38 

⚙️ Working hard, or Hardly Working - 1:00:34

🛠️ Cool Tool - 1:02:58

🧠 Must Read Marketing Article of the Week - 1:04:09

🎉 Shootin' The Heck (Pumpkin Trivia) - 1:06:31

Google Ads Introduces URL Rules for PMax | We Can’t (URL) Contain Our Excitement!

Best Digital Marketing News Show - The Episode

Awww could've Guessed That Google Released The August 2023 Core Update

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences

#google On this week’s episode of Marketing O’Clock, Google's FAQs got a makeover - and we’re asking all the 'how-tos' of this glow-up (or glow-down). Plus, tis’ the season! Google has several new features to get your ads decked out this holiday season. Also, did you hear? Meta is launching a new AI tool that creates music for your ears (or text prompts that is).

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Intro - 00:00

📰 Main News Google FAQ’s Result Changes - 4:27

Google Launches Several New Features ahead of Holiday Season - 8:54

Meta Releases NEW AI Tool that Creates Music Using Text Prompts - 10:20

🔥 Take of the Week - SEO’s GA4 Poll - 13:31

🔎 ICYMI - 15:32

⚡ Lightning Round

⚡ Paid - 17:26

Organic - 35:29

Social - 41:28

⚙️ Working hard, or Hardly Working - 50:39

🛠️ Cool Tool - 51:57

🧠 Must Read Marketing Article of the Week - 53:02

🎉 Shootin' The Heck - 55:21

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage

X Marks the Flock? Twitter Rebrands to X

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