Offline Marketing is having brochure, flyers and business cards. The brochures should match your website and your online presence. You only get one chance to make a first impression.

 

One of your biggest and probably the most important way to market your business is referrals. Referral marketing is the best way to get new business in Assisted Living and Residential Assisted Living. We need to have those relationships.

There are professional referral sources, placement agents that refer seniors to homes, attorneys that specialize in working with seniors, insurance agents that work with long-term care insurance, and financial planners that specialize in working with people's estates as they get older. They went out and created the relationships.

Hospitals and doctors offices are your two other primary sources for referrals. It could be something as simple as having your brochure in the waiting room or building a relationship with the nurses and staff.

Imagine if you show up once a week and bring in a flat of coffee, a small box of chocolates and a handful of brochures. Everything I just described costs about $100 per month. You're going to get one, two, even up to 22 referrals from that. Every one of them is worth thousands of dollars to you.

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