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What's the difference between internal and external marketing?

Internal is focused on your existing patients, whereas external encompasses everything you do to attract new patients. From the time you leave your house until you get home, you should be aware that you're marketing your business.

•  Be aware of everything you do, say, and who you interact with. 

Where to get started:

• The importance of gaining awareness for your brand and clinic
• Have work shirts. No one asks you foot questions when you wear your NIKE shirt 

External Marketing can be EXPENSIVE, especially if you make mistakes. 

•  Newspapers (position, readership, so many factors)
•  Magazines
•  Media Releases & Editorials 
•  Television and Radio
•  Sponsorship
•  Beware of sharks

Remember 

• Your external marketing influences the other three marketing pillars. 
• Your referrers and current patients also see your external marketing, so make sure it is always ON BRAND.