Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral. 

Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's cracked the code on what makes content spread - and it's not what most marketers think.

His secret? It's not about having amazing ideas—it's about understanding the science behind viral content. Brendan reveals his agency's framework for generating billions of views and the critical mistakes that keep good content from reaching a wider audience. He also breaks down the specific elements that make content spread, and they're not what you'd expect.

Plus, he shares real case studies of brands that went from zero traction to millions of views using his methodology. Stop guessing what works and start using data-driven strategies that deliver results. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/488.

Elevate your business to new heights with Jay Samit, a former NASDAQ CEO and bestselling author who has turned $0 budgets into multimillion-dollar successes. 

In this Marketing Speak episode, Jay emphasizes the importance of identifying a niche in social media marketing, pairing it with daily goal-setting and review practices, such as creating and prioritizing a to-do list, to ensure continuous personal and professional growth.

Jay’s philosophy that “disruption isn’t about what happens to you; it’s about how you respond” is a powerful reminder that we have the tools and the power to turn challenges into opportunities.

Discover his unique approach to leveraging AI and strategic partnerships to drive massive growth. Don’t miss these actionable insights—tune in now!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/487.

Feeling stuck with launches or any other marketing tactic? Ask: What aspects of this task excite me? How can I focus on those to make the process more enjoyable? Embrace what feels natural. In this Marketing Speak episode, we're diving into insights from marketing expert Milana Leshinsky, a business strategist and the brain behind the Marketing Mojo method card deck and Coaching Genie software. Milana's unique journey from music teacher to marketing expert lends her a fresh perspective on how entrepreneurs can transform their relationship with marketing.

In this episode, Milana delves into the deep connection between childhood experiences and marketing, revealing how negative beliefs formed early in life can impact one's business endeavors. Milana introduces us to the power of EFT (Emotional Freedom Technique) and how it can be used to break through marketing blocks, making the daunting task of promotion feel more natural and authentic.

Whether you're struggling with the fear of being on camera, feeling overwhelmed by the complexity of launches, or just need a fresh, intuitive approach to your marketing, this episode offers valuable insights and strategies to help you get unstuck and thrive. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/486.

What scent, fabric, or vacation spot embodies your brand? In this week's Marketing Speak episode, think tangibly as a brand as Juliet Wright, a global branding strategist with a fascinating journey from darkroom photography to leading a full-service creative agency, shares her unique approach to branding. She emphasizes the importance of continuous improvement, cohesive brand identities, and using sensory elements in design to transform elements like fonts and colors into a trust-built tapestry.

Juliet's passion for finding "better ways" to do things drives her to simplify complex ideas, challenge norms, and seek small yet impactful improvements. Discover how she uses tools like the YOS (Your Original Source) assessment and personality insights to understand and accelerate client processes deeply. We'll also explore the role of brand consistency, the power of pre-written messages, and the influence of immersive experiences.

Join us as Juliet opens up about overcoming personal challenges, her transformative experience in Miami, and how she helps clients unify their brands through a common purpose. Don't miss this episode packed with strategies to enhance your brand's authenticity and connection with your audience. Tune in! 

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/485.

Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google’s algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue. 

You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods! 

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.

In this Marketing Speak podcast, we delve into the pressing issue of burnout in the workplace with our esteemed guest, Ana Melikian. This episode explores the negative impacts of working to exhaustion and emphasizes the importance of creating optimal conditions for sustainable performance. Ana Melikian shares her own transformative journey through battling cancer and how it reshaped her approach to work and life.

We discuss the differences between burnout and overwhelm, the systemic causes of burnout within organizations, and practical strategies to foster mindfulness, rest, and effective performance. Ana introduces helpful frameworks and assessments, like the P.I.E. method and the Maslach Burnout Inventory, to boost self-awareness and organizational health. You'll also hear about the power of aligning work with core values and the significance of interdependence for achieving greater outcomes.

Tune in to learn how to recognize the warning signs of burnout, implement proactive changes, and harness the power of rest and reflection to thrive both personally and professionally. Don't miss this opportunity to equip yourself with valuable strategies to avoid burnout and promote a healthier, more engaged work environment.

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/483.

Establishing a loyal customer base involves more than just transactions. In the recent Marketing Speak podcast, we are featuring Dr. Yaniv Zaid, known widely as Dr. Persuasion. With a background in economics, law, and international consulting, Dr. Zaid has captivated millions with his expertise in communication, persuasion, and business growth.

Discover how attending major international book fairs and cultivating relationships with multiple literary agents can help you reach your perfect market. From creating targeted marketing plans to developing concise, impactful sales scripts, learn how Yaniv’s approach can help your business resonate with your audience’s needs.

Whether you're a seasoned marketer or just starting, you'll find Dr. Zaid's insights transformational. Tune in to the latest episode of Marketing Speak to revolutionize your approach to marketing and community building! 

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/482.

I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation.

Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci."

We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment.

Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors! 

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.

While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness.

Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting.

This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas.

Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression! 

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.

In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth. 

Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents.

In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife.

Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.