Ep 332

Is vibe marketing hype or the future of growth?

Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with automation, AI, and lightning-fast creative execution.

Mentions

Alex Lieberman https://www.linkedin.com/in/alex-lieberman/

Morning Brew https://www.morningbrew.com/

Claude https://claude.ai/

Zapier https://zapier.com/

beehiiv https://www.beehiiv.com/

Cursor https://www.cursor.com/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.