For years, I felt allergic to marketing. It seemed pushy, manipulative, and out of alignment with the values I hold dear. I wanted to share my work in the world, but I couldn't stomach doing it in a way that felt sleazy—or worse, harmful. So for a long time, I hid. I avoided marketing at all costs, and it kept me from truly growing my business.

Fast forward to today, and I actually love marketing. I see it as a sacred way of serving, inspiring, and creating real transformation—even before someone hires me. And what changed everything for me was finding a way to market and sell that was ethical, heart-based, and deeply in integrity.

In this episode, I'm sharing some of the most important principles I've learned along the way so that you, too, can market your business in ways that feel authentic and true to who you are.

Here's what you'll hear inside:

• The critical difference between "activating the gap" in empowering versus shaming ways

• How to use urgency to motivate without triggering fear or manipulation

• The truth about marketing promises—and how to set them in a way that builds trust instead of disappointment

• Why ethical marketing isn't just possible, but actually more effective in attracting the right clients

• How aligning your sales approach with your values can unlock confidence and visibility

If you've ever felt turned off by traditional marketing strategies—or found yourself holding back from promoting your work because you don't want to compromise your integrity—this episode will be a breath of fresh air. You don't have to choose between being effective and being ethical. You can do both.

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