Are you liked (online & in your business)... or are you notorious?

There's a difference – and only one of them sells out every launch.

This week's podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can't look away from…

✨ a notorious reputation ✨

Inside, we get into:

• Why basic-bitch, pretty content won't make you unforgettable

• The real reason you "hate-follow" certain people

• What you're already known for… vs. what you WANT to be known for

• The puke zone and why your 2026 success depends on your willingness to go to it

• Why you need a coven if you're going to be notorious

• And what to do if you take bold action… and no one notices (yet)

If you're ready to become That Witch whose name stays on people's minds – the one who turns heads, sells out launches, and becomes unignorable – this episode is your initiation.

🎧Be Notorious: The Reputation Strategy That Sells Anything You Launch🎧

Big love. Wild trust. Xox, Rachael

PS – If the episode lands, forward it to your business bestie and talk about what you wanna be notorious for. Then… take each other to The Puke Zone for your bold, notorious visions. Accountability magick!

PPS – Notorious and The Puke Zone are both cards in the Business Witchery Oracle Deck. We've officially got 75 decks left. Doors close THIS FRIDAY. Get your deck right here before they're sold out and off the market for the next year+.

Last PS! – If you're a weekly podcast listener and lover, I'd be so grateful for a 5 star rating and review. It helps more rad biz witches like me and you… find the pod & benefit from it. Thank youuuu! xoxo

Hey Witches —

About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something "big and important" into existence.

Then I got mischievous. What if instead of heavy and hard… it was light and fun?

Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet.

In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic:

1.The illusion of grandeur (trying to be the next Liz Gilbert)

2.Thinking you should do it alone

3.Insecurity about your art

If you've been saying "this is the year I publish my book, deck, or creative baby," this one's for you.

Listen now and get yourself into devotional motion.

P.S. We're 35% sold out of the first edition Business Witchery Oracle Deck! Get yours at businesswitchery.com/oracle.

In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it's not strategy. It's self-love.

The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working.

Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn't about doing magic on your business. It's about using your business as magic – a technology for birthing a more beautiful world.

This kind of leadership is a spiritual initiation into creative maturity, and it requires extraordinary self-love, devotion, and the willingness to be changed by your calling.

🎧 Listen now, then join the Business Witchery Oracle Deck waitlist at bit.ly/oraclewaitlist to enter to win one of 10 free decks by Nov 9. Only 222 first-edition copies (black with gold foil!) drop on 11/11, each including a free ticket to Rachael's live Year-Ahead Oracle Ritual on Jan 6th.

Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion.

In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your "failures" as something wrong with you, and clinging to what's not working because you've already invested in it.

Here's the truth: the fastest path to success is failing faster – and learning quicker. Every so-called "failure" is data, direction, and gold for your next move.

You'll hear my top 3 business failures from the last five years and how they led to more money, fulfillment, and ease – faster.

Big love. Wild trust. xox, Rachael

PS – This episode is inspired by "Mine Your Failures for Gold," one of the 44 cards in my upcoming Business Witchery Oracle Deck, on sale 11/11. Get on the waitlist by 11/9 to win 1 of 10 free decks!

What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets you play. And play is prolific." She was stoked. Liberated by the convo. And I was jazzed. Simmering with ideas of other ways to help youuuu get into the creative genius zone, and out of creative constipation. Here's the thing: I'm a prolific maniac. I've published 2 books. Birthed countless offers. Written 20+ songs & did a cross-country music tour once upon a time. (DID YOU KNOW?!?!) And now... I'm allllmost finished with my first ever Oracle Deck! But my creativity doesn't come without resistance, struggle or roadblocks. It's just... I've practiced the tools that allow my creativity to flow, even when there's fear, self-judgement or self-doubt. Want my secrets to being a creativity GREMLIN?!? Tune in for today's episode. Speaking of! Ahhhh... did you hear??? The Business Witchery Oracle Deck is officially going ON SALE this Halloween! I'm only printing 222 decks for this 1st edition, and the ONLY WAY to get one is to be on the Oracle Deck Waitlist. When you purchase the Oracle Deck, you'll be invited to a Year-Ahead Business Spread LIVE Ritual happening early January 2026. This deck is a mystical ass-kicker, in the best way imaginable. One of my clients today said every card is like a mini coaching session. People on Instagram are telling me their reading gave them full-body chills or weeping relief. You want this magick. More soon! Big love. Wild trust. xox, Rachael

Whatup witches!,

At least 50% of my clients dreaddddd the social media churn.

Heck, at least 50% of the time, I do, too.

Which is why in today's Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing.

Here's what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable - Why, for some, relational marketing will outperform email, ads & social combined

If you're tired of feeling like you're broadcasting to the void, and you're hungry to re-humanize your business... tune in for today's relational marketing deep dive.

Because when people feel genuinely connected to you, they don't just remember you, they recommend you. And THATTT, my loves, is abundance.

What's up witches,

Big truth time:

When it comes to sales & marketing...

Confidence is compelling. But PROOF seals the deal.

In today's Business Witchery episode, I'm guiding you through the art of showing your audience why & how your process actually works.

Here's what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from "inspiring" to "I need to hire them"

When you connect the dots for your prospects around...

Their problem → Your process → Proof your process works

... you stop sounding theoretical and start sounding trustworthy.

And that's when people invest.

Because sales & marketing isn't just about telling your people you can help.

It's about showing them exactly how.

Hey witches,

How do you create content that doesn't just "land"… but sells?

In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch.

Here's the secret: it wasn't about being clever. It was about being clear.

• Naming the desires my people are already committed to.
• Shining light on the internal + tangible ways they get stuck.
• Answering the exact questions they were already asking themselves.

And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right where they are.

Messaging that CONNECTS is messaging that converts.

Today's podcast episode is a free mini masterclass on messaging.

I suggest getting out a notebook or opening up a google doc & taking NOTES.

Cuz this shit? Will make your next launch content 3x EASIER to create... and wayyy more profitable.

Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets. But the selling part is how your MEDICINE GETS DELIVERED. The selling part is how the people know to come in. The selling part is how you bring your world-changing vision... all the way down to earth. So: allow me to sell to you. Cuz I've got transformational fun medicine to dish out to the masses. And a vision of world-changing witches actually stewarding world-changing wealth. Launch Bestie is a year-long business leadership initiation for radical witches ready to make more money, more magick & the most JOYFUL impact of their lives by becoming FLUENT in strength-based, value-aligned sales, marketing & launching. Doors are open for 8 days only until next Monday September 8th. The program is $2500 or 5 payments of $500. Pay in full and I'll ship you my mystical ass-kicker, the Business Witchery Oracle Deck! Click here to learn more & register. Got a question about Launch Bestie that I haven't answered yet? Press reply and myself or Steph will get back to you ASAP! Big love. Wild trust. See you in your inbox again soon! xox, Rachael

All my clients come to me thinking —

"I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard."

They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL'S CALL.

Yet — they don't actually bring their soul's call allllll the way into the… business part of their business.

They don't fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS.

They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them.

The intimacy coach who's taken all personal touch out of her marketing lol

The embodiment coach who's completely in her head about her sales strategy.

The community organizer who's forgetting to pick up the phone & CALL people — instead of obsessing over the algorithm.

YOUR BIZ BREAKTHROUGH IS ALWAYS ALREADY INSIDE OF YOU.

My clients end up having their highest cash months everrrr —

…all while feeling like they're having an illegal amount of fun…

When they realize:

THE only strategy I need is to be waaaayyyy WAYYY more ME.

This, of course, is not always easy.

And THAT is why world-changing witches work with me.

For the INITIATION into deeper levels of their medicine, their magick, their calling & their craft.

For the initiation into unique, right-fit, world-changing leadership… expressed through the channel of their biz.

Not just in their offerings.

But in how they run their business — structurally, energetically & financially.

This, my loves, is how you double your income with half the stress:

You give ALL THE WAY IN to the edges of your truest Genius Witch.

And you GIVE UP everything else.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.