Whatup, Witches!   Real talk: doing business at the end of the world requires... doing business.   Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed.   And yet – so many of us stop ourselves from the actual selling part.   It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets.   But the selling part is how your MEDICINE GETS DELIVERED.   The selling part is how the people know to come in.   The selling part is how you bring your world-changing vision... all the way down to earth.   So: allow me to sell to you.   Cuz I've got transformational fun medicine to dish out to the masses. And a vision of world-changing witches actually stewarding world-changing wealth.   Launch Bestie is a year-long business leadership initiation for radical witches ready to make more money, more magick & the most JOYFUL impact of their lives by becoming FLUENT in strength-based, value-aligned sales, marketing & launching.   Doors are open for 8 days only until next Monday September 8th.   The program is $2500 or 5 payments of $500. Pay in full and I'll ship you my mystical ass-kicker, the Business Witchery Oracle Deck!   Click here to learn more & register.   Got a question about Launch Bestie that I haven't answered yet? Press reply and myself or Steph will get back to you ASAP!   Big love. Wild trust. See you in your inbox again soon! xox, Rachael

All my clients come to me thinking —

“I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard.”

They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL’S CALL.

Yet — they don’t actually bring their soul’s call allllll the way into the… business part of their business.

They don’t fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS.

They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them.

The intimacy coach who’s taken all personal touch out of her marketing lol

The embodiment coach who’s completely in her head about her sales strategy.

The community organizer who’s forgetting to pick up the phone & CALL people — instead of obsessing over the algorithm.

YOUR BIZ BREAKTHROUGH IS ALWAYS ALREADY INSIDE OF YOU.

My clients end up having their highest cash months everrrr —

…all while feeling like they’re having an illegal amount of fun…

When they realize:

THE only strategy I need is to be waaaayyyy WAYYY more ME.

This, of course, is not always easy.

And THAT is why world-changing witches work with me.

For the INITIATION into deeper levels of their medicine, their magick, their calling & their craft.

For the initiation into unique, right-fit, world-changing leadership… expressed through the channel of their biz.

Not just in their offerings.

But in how they run their business — structurally, energetically & financially.

This, my loves, is how you double your income with half the stress:

You give ALL THE WAY IN to the edges of your truest Genius Witch.

And you GIVE UP everything else.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.

We gotta take business out of the box of capitalism — profit at all costs, collective extraction for the sake of personal gain.

We gotta start seeing and moving with business as an act of community — solving shared problems with inspired vision, and receiving regeneratively in return.

Today’s episode is a pep talk for the witches who tend to get existential around their businesses.

But what’s the point, amidst all of this?? Waves around at compounding polycrisis.

The point is your leadership initiation. The point is inspired action for collective well-being. The point is a new & ancient paradigm wherein your gift to your community is reciprocated abundantly.

Tune in, witches.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.

Here’s the tell-tale word that lets you know you’re moving from comparison, versus you authentic soul-path:

SHOULD.

I should host things in person. I should start a podcast. I should post consistently on socials. I should send clients notes after 1:1 sessions. I should be more professional. I should be more outspoken. I should be more accessible. I should raise my prices. I should should should.

Your unique magick has very specific conditions within which it THRIVES.

And should-ing yourself?

STOPS YOU from uncovering those conditions.

Here’s the prompt I give all my biz witches to help them uncover the conditions most FRUITFUL for their Genius Witch thriving:

What would feel like an illegal amount of fun?

Like it couldn’t possibly be THIS easy, good, enjoyable?

What method – of marketing, pricing, delivering my body of work – would feel like it was specifically made for ME?

The person I *really* am? (Not the person I’m trying to be like.)

Need help figuring it out?

Tune in with today's episode. I got you.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.

The temptation is to turn away.

But the call is to CRACK WIDE OPEN.

The temptation is to think if you just stay focused on your personal thing, you can hustle your way into safety.

But the call is to see that none of us are safe inside systems that use dehumanization as a strategy of domination.

The temptation is to think you can shield yourself from what’s coming — from what’s right here in front of you, crying for attention.

The call is to get even more intimate with something/someone in danger that’s worth protecting. To let devotion break you into the kind of love that SHOWS UP regardless of outcome.

The temptation is to think if we put our heads down and just stay focused on our businesses — this will all pass. Won’t hit home. We’ll skate on by.

The call is to interrupt harm now, loud, everywhere and in every way we can. To realize we’re living in prophetic times. We rise or fall together.

The call is to be part of our rising.

Today’s podcast episode in my 10 day mini series DOING BUSINESS AT THE END OF THE WORLD is inspired by the Joanna Macy quote —

“The heart that cracks open can contain the whole universe.”

And a call — to us each — to do just that.

Listen in for a soul-stirring invitation to get closer to the heartbreaks of our times.

On the other side of cracking open is an infinite source of Love.

That Love is your greatest leadership & power. And the soul of a truly world-changing business.

Big love. Wild trust.

xox, Rachael

PS – ​Launch Bestie​ is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library
• Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• Launch Plan Templates
• Launch Content Templates
• A Q+A Portal where you can submit a question & receive a written reply within 2 business days
• The option of joining a potent Peer Coven of other world-changing business witches

The program costs $2500 or 5 payments of $500.

When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!!

10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Doors open on September 1.

​​Join the waitlist here.​​

Get your $$ ready, witch! We’ve got magick to make.

Witches,

FREQUENCY is what people FEEL... before they read every word of your sales page... before they check out the dates, times & cost.

Frequency is what resonates and vibrates from a foundational place in all your creations.

Okay, that part? Pretty basic if you're a mystic.

Here's where the world-changing-witchery comes in stronger:

Our over-culture has a current frequency informed by the systems of harm we all live inside.

THAT frequency? Is relatively traumatic.

Divide & conquer. Supremacy = power. There's not enough to go around. Extract, exploit, manipulate, steal, lie. Dehumanize & disregard personal impact on the whole. Whatever's necessary to control & dominate the mystery.

Traumatic frequencies are FAST, STRONG & CONTAGIOUS.

Traumatic frequencies put everyone in their field into reptilian reactivity mode.

Fight. Flight. Freeze. Fawn.

Whatever it takes to save face and save lives.

But we? As world-changing witches?

We don't just want to react to systems of harm.

We want to repair them. We want to re-imagine a more beautiful world. We want to re-jig the COLLECTIVE FREQUENCY and rebuild more beautiful, life-giving systems that support the thriving of ALL.

And thaaaaatttt requires some real world witchery.

It requires KNOWING the frequency your soul is a stand for.

It requires building strength, resilience and capacity to STAY IN the frequencies you're called to imbue, when that would mean DISRUPTING or INTERRUPTING the status quo.

Nervous systems prefer homeostasis.Collective systems prefer the same.

To be a world-changing witch is to rock the boat for LOVE.For JUSTICE.For collective care.For our shared evolution.

So... bringing this back to your biz?

Every offer you put into the world is a fractal spell of possibility. A dare to embody a more beautiful frequency. A rebellion. A resistance.

Which means YOU'RE GONNA GET PUSH BACK from the status quo.

SO... KNOWING the frequency of your offer – consciously – is game-changing.

Knowing what you're here to stand for, and devoting to it – consciously – is what gives you the power to shift the tides of momentum in our culture.

We need world-changing witches with strong convictions to more beautiful frequencies.

If you want help? I got you.

Today's episode is a sacred riff on how to find & amplify the frequency of your world-changing vision, through the vessel of your business.

Also! Head to ​businesswitchery.com/waitlist​ & I'll send you a 30 minute visualization to find the frequency of the offer you're currently launching. Game. Changing.

Cuz again, frequency – is secretly – what sells.

xox, Rachael

PS – ​Launch Bestie​ is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library
• Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• Launch Plan Templates
• Launch Content Templates
• A Q+A Portal where you can submit a question & receive a written reply within 2 business days
• The option of joining a potent Peer Coven of other world-changing business witches

The program costs $2500 or 5 payments of $500.

When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!!

10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Doors open on September 1.

​​Join the waitlist here.​​

Get your $$ ready, witch! We’ve got magick to make.

Okay okay okay —

I LOVE copy & content that are super client-focused. That really connect with the person you’re wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!?

✨➡️💖➡️🔥➡️💖➡️✨

 

MAIN CHARACTER ENERGY!💅

SHOWING your people what’s possible by LIVING the drama of this moment in your life / biz / relationship… out loud. 

On full cinematic display. 📺

 

Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fucking ✨MAGICKAL✨ than you’ve ever experienced before & you’re afraid everyone is gonna be jealous.😘

 

Give the era you’re in… a name.✨

Give the launch method you’re experimenting with… a theme song & a plot twist.🪩

Give the archetype you’re embodying… a costume & a title.🦄

 

Tell us the story of where you’ve been, how it used to be, and the threshold you’re crossing now. 🌀

 

LET US WATCH YOU.

Cheer for you.

RELATE to you.

Maybe low-key judge or envy you.

 

BE YOU. Out loud. Volume UP.

Story unfolding before our eyes.👀 

 

Here’s MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻

(Doors open Monday September 1st, btw… get ready!!!)

For YEARSSSSS I’d get so fricking stressed & obsessed with financial outcomes when I launched.

I’d refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk.

And real talk? Most of the time I’d hit my goals. But still feel deflated.

 

❌The STRESS wasn’t worth it.❌

 

About a year ago I decided to triple down on my 🧙‍♀️Genius Witch 🧙 

On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest.

 

Real talk? There were so many things about launching I didn’t love.

But the biggest one???

WAS TRACKING MY GOALS.

 

As soon as I made launch goals, I left the presence & PLAY place —

…and dove head first into the torture of pressure & grind.😬

 

Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based. 

(Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.)

But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑

 

I’ve left my Ambitious Biz Witch Era.

👻I’m in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻

I’m in my play-and-presence over pressure-and-plans era.

My ONLY strategy is to stay connected to my Genius Witch frequency.

 

I’m all-in on joy… Liberatory joy.

For everyone.

 

I’m wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya.

I’m smokin’ a spliff in the hot tub on a Tuesday.

I’m grounding into ✨unhinged paradox✨ more than ever before.

 

Heart cracked open to & for the world.💔

Heart bubbling over with wildly on-purpose joy. ❤️‍🔥

 

Is this a business strategy?

Apparently, yes.

 

I’m so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work.

 

People join my programs for practical help, of course. But ALSO? For a feeling.

A feeling of COURAGE.

A feeling of HOPE.

A feeling of POSSIBILITY.

 

You can become MORE YOU & simultaneously MORE SUCCESSFUL.  🥰💰🌳🐝👯‍♀️

It won’t be easy. It’ll take a half dozen ego deaths (or more).☠️

 

But it’s possible. I’m living proof.

 

Come into my cauldron and I’ll show you how this can be true for you, too.

Join the Launch Bestie waitlist here: businesswitchery.com/waitlist 

From a trauma perspective, feeling shame when you yourself didn’t do anything wrong it’s often the internalized harm of another.

As such, when we feel shame for our intersecting privileges at the end of the world — we’re often the internalizing the shame of a harmful system. A system we didn’t create. A system that doesn’t represent us.

Yes, we all have to untangle our allegiances to systems of harm.

But also?

We have to untangle the belief that as individuals, the harm of the system is all our fault.

Today’s episode is for you if you struggle with that. If you tend to over-hold systemic inequity, take responsibility for the whole wide world.

This is a rally cry to turn all that care into creative action versus shame-based avoidance.

It’s possible. Let me show you how.

PS — Doors to LAUNCH BESTIE — my year long business leadership cauldron — on Monday September 1st.

12 months of practical and alchemical support to become THAT WITCH who brings your world-changing vision all the way down to earth.

$2500 or 5 payments of $500 with 10% of your tuition going to beloveds surviving genocide in Gaza.

Link coming soon!

One of the secret things stopping world-changing witches from bringing your biggest visions down to earth??? From contributing to our collective in the way your soul is most called?   FEAR OF HOW YOU'LL BE PERCEIVED.   Who's gonna think (or say) what? Will [the amorphous] "they" get what you're really trying to do? Will you be misunderstood, criticized or cancelled?   Just yesterday I received a message from a beloved colleague sharing her fear of earning more because of how it might look. She's a major anti-capitalist, after all.   Just today I chatted with a close friend who wants to start her business, but is worried about the optics due to the current political climate.   BELOVEDS: the future is paradoxical.    World-changing wealth in the hands of world-changing witches... right alongside utter economic inequity & oppression.   Regenerative magick birthing in backyards left and right... nestled up against even more extraction of our precious earth.   Healing justice next to fascist kidnappings.   The list goes on and on.   WE ARE AT A CHOICE POINT:   Obsess over how we look. Or embody our wildest call, come what may.   Today I'm kicking off a 10 day daily-ish series called DOING BUSINESS AT THE END OF THE WORLD.   On September 1st, doors to my year-long initiatory business portal – LAUNCH BESTIE – open for enrollment for 8 days only.   If you're ready to take your leadership, offerings, sales & marketing and paradoxical embodied creative power to the next fricking level... tune into this 10 day podcast series.  It will give you everything you need to know about joining LAUNCH BESTIE. Both in terms of frequency and form.   Website and links coming soon!   See you tomorrow. Big love. Wild trust. xox, Rachael

This week on the Business Witchery Podcast I share a transmission on the stages of initiation → maturity → mastery in our soul’s callings. 🌙

If we’re here to be world-changing witches, vision isn’t enough — we need the maturity and mastery to actually birth a more beautiful world.

✨ PS: Doors to Launch Bestie open Sept 1–8. 10% of every tuition will be circulated to Gaza. Stay tuned for more info coming soon!