Business Witchery

What happens to art, ritual, and human connection in a world increasingly shaped by AI?

In this deeply honest and visionary conversation, Rachael sits down with musicians, artists, and soul sisters Ayla Nereo and Marya Stark to explore the future of creativity, culture-making, notoriety, and business in the age of artificial intelligence.

The conversation began after Rachael accidentally used multiple AI-generated songs inside one of her rituals — unknowingly sparking a massive existential conversation about streaming algorithms, consciousness, artistry, relationality, and what it actually means to create from soul.

Inside this episode, they explore: ⚡ AI music and the impact it's having on real musicians ⚡ the rise of relational, community-centered business ⚡ notoriety, visibility, and becoming truly noteworthy ⚡ the shift from service provider to culture-maker ⚡ visionary leadership and world-building ⚡ artistry as cultural stewardship ⚡ and why the future may belong to people brave enough to stay deeply human

They also share about becoming the official Business Witchery musicians-in-residency this year — including performing a private live concert (and debuting new songs 👀) at the Coven Convergence, the in-person immersive gathering inside Rachael's new mastermind, The Portal, happening October 23-26 in Santa Fe.

This episode is equal parts philosophy, business, art, future visioning, and spiritual conversation.

If you've been feeling the tension between technology and humanity… this one's for you.

And if this conversation activates something in you?

Come to THAT WITCH — Rachael's free live 4-day experience happening June 8-11 for visionary witches ready to become wildly wealthy, world-changing culture-makers.

Inside, you'll explore: ⚡ scalable bodies of work ⚡ magnetic demand ⚡ notorious visibility ⚡ infinite identity ⚡ and the path to creating your first million-dollar year in business in a way that feels deeply alive.

https://businesswitchery.com/that-witch

Why are so many brilliant coaches, healers, and service providers secretly capped at the same income level… no matter how transformational their work is?

In this episode, Rachael breaks down the hidden structural problem keeping so many "masters of their craft" trapped between $275k-$350k years, despite incredible client results, sold-out offers, and years of experience.

Inside this episode: ⚡ the "start-stop offer" model that quietly creates financial ceilings ⚡ why self-extractive business structures eventually lead to burnout ⚡ the anytime enrollment shift that changed Rachael's business completely ⚡ how she went from years of plateauing… to making $500k in the first 5 months of 2026 alone ⚡ the offer audit that reveals what clients actually want from your work ⚡ and what it really means to build a scalable body of work

This episode is especially for the visionary witches with expensive, world-changing visions: the retreat centers, the regenerative land projects, the movements, the global impact.

Because your brilliance is not the problem.

But your business model might be.

Mentioned in this episode: THAT WITCH — the free 4-day live experience (June 8-11) The Portal — Rachael's new year-long mastermind (Early Bird pricing available June 8-12 only)

Links: businesswitchery.com/that-witch businesswitchery.com/the-portal

SO YOU WANNA BE A MILLIONAIRE WITCH?

This brand new Business Witchery podcast series is not about hustle culture, bro marketing, or becoming a shallow internet millionaire with a nervous system in flames.

It's about what ACTUALLY has to shift if you want to build a wildly wealthy, world-changing body of work that is scalable, sustainable, and deeply alive.

Inside this series, we're diving into: ⚡ the paradox permission slips that create devoted communities ⚡ why million-dollar witches are not addicted to drama ⚡ notorious action that turns heads & creates movements ⚡ scalable bodies of work that don't require self-extraction ⚡ coherent pitch pathways that make your offers feel inevitable

And in this first episode, we're talking about the difference between fake scaling and true scaling.

Because so many brilliant witches are secretly building businesses that: — depend entirely on their personal labor — require overgiving to create results — make scaling feel exhausting — keep them trapped trading time for money

…when it is FULLY possible to create a business model where: more clients = more impact, more joy, and more overflow.

I'm walking you through: ⚡ the part of you required to scale with integrity ⚡ the systems required to get your clients BETTER results as you grow ⚡ and what actually creates peaceful scaling instead of burnout scaling

If you're a seasoned service provider with a sold out business that changes lives… but you're not receiving enough in return for your wisdom, genius, and experience…

And you're ready to scale in a way that feels as good as it looks…

Come to THAT WITCH.

My free 4-day business immersive for witches ready to become head-turning leaders in their industry and build their first $500k–$1M year in a way that feels powerful, fun as fuck, and fully devoted to their world-changing vision.

June 8–11.

🔗 Register here: THAT WITCH

For years, I had a highly successful business on the outside — earning $500k+ while changing people's lives — but internally, I was deeply burnt out and self-extracting.

I didn't yet understand the science and soul of TRUE sustainable scale.

Now I do.

And I cannot wait to teach you.

Big love. Wild trust. xox, Rachael

P.S. Doors to The Portal — my new mastermind for wildly brilliant, world-changing witches ready to hit their first million — also open June 8th.

If you've been craving a room that can actually hold the magnitude of your vision, THAT WITCH is the place to begin.

And The Portal?

That's the place to make it inevitable.

What if you could make $20K… $50K… even $100K+... without a sales page, a long launch, or weeks of content?

In this episode, I'm breaking down two of my favorite ways to make money fast in your business:

✨ Invite-only offers ✨ Beta launches

These are the exact strategies I've used to generate tens of thousands of dollars in days, by selling directly to the right people, with the right offer, at the right time.

We're talking:

• How I made $50K from a private, invite-only "secret coven" offer in 48 hours

• How I made $108K from a beta launch in 5 days with 2 IG stories

• How to identify your top 5% dream clients (and why they're key to this working)

• What makes an offer feel like a dream come true (so it's an instant yes)

• How to sell without a sales page (and why it often works better)

• The difference between "business busy work" vs. actual money-making moves

• How to beta launch an idea before it's finished – and get paid to build it

If you've ever thought:

"I need money now… but I don't want to do a whole big launch"

This episode is your permission slip and your playbook.

Because the truth is: SALES is the heartbeat of business. And making money gets to be way simpler (and more magical) than you think.

🔥 PS! Doors are open to Business Witchery Initiation – my $88, 7-ritual right of passage for uncensoring your wildest wisdom, channeling your next best-selling offer, and building a wildly wealthy, world-changing business.

Come join us: businesswitchery.com/initiation and we'll send you a free 134-page hand-illustrated ritual guidebook to mark your journey!

EPISODE LINKS:

✨ Receive a free magickal Pitch Witch Mini-Workshop, and find your next incredible healer / coach / guide. April 6th, 11am-1pm MST. Add to your calendar here: https://www.addevent.com/calendar/v2j2nw0wnxd9

✨ Learn more about Launch Bestie and hop on the waitlist: https://businesswitchery.com/bestie

✨ Listen to my episode with Ginny Muir where we talk about transitioning from 1:1 to 1:many in your biz. Episode 45!

✨DM me on IG if you wanna chat about The Portal: https://www.instagram.com/rachaelmaddox/

Welcome to the very first episode of World-Changing Witches – a brand new interview series on the Business Witchery Podcast where we explore the heroine's journey one witch has taken to build the business, body of work, and impact she holds today.

And there could not be a more luminous first guest than Marysia Mieranowska.

Marysia is a green witch, herbalist, activist, author of The Witch's Herbal Apothecary, founder of The School of the Sacred Wild, and creator of a beloved regenerative botanical beauty line: Sacred Rituel Oils.

In this rich, soulful conversation, we dive into the real path she's walked – from architecture and community design… to burnout, single motherhood, ancestral healing, plant medicine, and building a deeply values-led spiritual business rooted in generosity, integrity, and the sacred wild.

Inside this conversation, we explore:

• Marysia's heroine's journey into herbalism, witchcraft, and entrepreneurship

• The mentors, lineages, and ancestral support that helped shape her path

• Her evolution from survival, hustle, and adrenaline into a more regenerative, sustainable way of working

• The relationship between generosity, accessibility, and abundant business growth

• The quantum leaps that changed everything in her work

• Why reconnecting to the earth, nervous system healing, and wild weeds can awaken your medicine, creativity, and power

We also talk about herbalism as a path of remembrance, reciprocity, nourishment, and becoming the wild weed our world most needs now.

This one is tender, wise, activating, and full of the good, the hard, the magical, and the deeply earned.

If you've ever wanted to hear the real story behind a world-changing witch's work – not just the polished version, but the initiations that shaped her healing business, leadership, and body of work – this is the episode for you.

PS – Connect with Marysia in all the places!!

Website: www.schoolofthesacredwild.com

Honey Path Waitlist & Discount: https://www.schoolofthesacredwild.com/walk-the-honeypath

Costa Rica Retreat: https://www.schoolofthesacredwild.com/costa-rica-2026-retreat

The Witch's Herbal Apothocary book: https://www.schoolofthesacredwild.com/thebook

Free audio chapter of the book: https://www.schoolofthesacredwild.com/freebook

Sacred Rituel code: MARYSIA20 will give you 20% off www.sacredrituel.com

Instagram: https://www.instagram.com/marysia_miernowska/

PPS – We pushed back the open-cart date for Business Witchery Initiation. Doors now OPEN on April 1st, and the ritual magick begins April 14th. Read all the details and hop on the waitlist right here! Way more, very soon. ;)

What if the thing keeping you from more sales isn't strategy, but your unwillingness to tolerate the short-term pain of growth?

In this episode, I'm diving into the real reason so many brilliant witches, coaches, healers, and visionaries avoid selling.

Because sales asks us – and our potential clients – to move through discomfort, uncertainty, vulnerability, commitment, and change.

I talk about the kind of pain that is not traumatic, but actually – transformative.

The pain of putting your heart on the line. The pain of being seen and not knowing how it'll land. The pain of holding the invitation. The pain of asking someone to step through a portal that will change their life.

I break down why sales creates short-term pain on both sides of the equation, why the nervous system resists change even when change is deeply desired, and why your job as a leader is not to eliminate discomfort – but to become powerful enough to hold people through it.

Inside this episode, we get into:

• why selling feels so vulnerable

• why your clients often default to "I don't have the time" or "I don't have the money"

• how identity shapes what you believe you can actually deliver

• the real reason hedging kills sales

• how to hold a stronger frequency than fear and resistance

• and how to become the kind of witch people trust to lead them through change

This one is part sales training, part identity alchemy, part loving kick in the ass.

If you've been avoiding the deeper work of invitation, conversion, leadership, and holding the line around your offers – this episode is for you.

If you're already a Sales Star and wanna fuel your magick, tune in.

AND – if you want to maximize conversions before summer break, doors open to Business Witchery Initiation next week! Wednesday March 18th.

Business Witchery Initiation is a two-month ritual immersion designed to help visionary witches uncensor their wildest wisdom, step into their next level identity, and birth their most magnetic and profitable offering.

Inside the experience you'll receive:

• 7 live, DJed ritual workshops to unlock your next level and birth your most abundant work

• 3 live Oracle Q&As with me to collapse timelines and move through whatever is blocking you

• A hand-illustrated ritual guidebook shipped to your door to deepen the initiatory journey (we cover shipping!)

Early Bird Pricing is $333 if you sign up between March 18 and March 20. After that, it's $444, with payment plans available.

First ritual is April 1st!

There's also the option to upgrade into the Inner Coven Sales Mastermind for witches who want weekly coaching, deeper sales training, and direct feedback on their offers and messaging.

The Inner Coven Sales Mastermind upgrade is an additional $1k, and if you end up wanting to join Launch Bestie, we'll apply $500 of your Inner Coven investment to that program. Muahahaha!

Hop on the waitlist at businesswitchery.com/initiation

My love,

What if you don't have a "clarity problem"?

What if… you're at an identity threshold?

Listen up –

If you've been circling the same decision for weeks (or months) – pricing, offers, scale, visibility, next mentor, new direction – and you just. can't. seem. to. decide.

… this week's fresh off the skillet Business Witchery episode is your loving little spell to see what's happening more clearly – and… snap out of it.😘

Because 99% of the time?

Indecision is insecurity dressed up in intellectual chatter.

It's not that you don't know.

It's that the direction you want to go requires becoming someone new – and your current identity is clutching her ghostly pearls.

Tune in as I break down:

• Why powerful people pretend they don't know what they want

• The identity shift that makes bold decisions obvious

• And the question that collapses indecision instantly

We're talking soul's aliveness. We're talking radical witches being rich. We're talking updating the version of you who thinks you needs more proof.

If your calling has been tapping you on the shoulder and you've been pretending not to hear it…

This is your nudge.

You don't need a perfect strategy. You just need to hop to a parallel possibility – where you're already the one who has what you want.

Then, decide from there.

Big love. Wild trust. Xox, Rachael

PS – Oh. Em. Geeeee!!

Doors are re-opening to the OG Business Witchery on March 18th.

If you're looking for a business portal that combines ritual, somatics, soul and strategy, for the sake of ULTIMATE CLARITY + COURAGE… get readyyyyy...

BUSINESS WITCHERY INITIATION 7 Rituals to Uncensor Your Wildest Wisdom​ in Your Work & Our World

This April & May.

LAST LIVE COHORT EVER!

All alumni are invited back for free!

We're shipping the hand-drawn workbook to your doorstep for extra magick, at no extra cost!

The energy is going to be epic.

No more pretending we don't know what we know. No more hedging or hesitating on our calls.

The world needs us fully lit up, on fire, unhinged, and in our power.

$333 if you buy in the first 72 hours. $444 after that.

Interest-free payment plans available, per usual. 5% circulated to causes for collective liberation, always.

Stay tuned for the link to register!

xoxoxoxxx

We're back with another Political Business Witchery episode!

This one's for youuuuuuu if you feel utterly ALLERGIC to marketing.

Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine.

I see you.

I get you.

I'm with you. DEEPLY.

AND – here's the deal:

If you want your business (which houses your soul calling) to thrive...

You can't just "put up" with marketing.

You gotta learn to love marketing.

NOT by becoming someone else or doing things you hate – but by becoming more you.

And if you're a revolutionary b*tch...

Selling the VISION you're a stand for?

Is likely part of how you light your soul's expression ablaze, and invite your kindred in.

This week's podcast is a pep talk meets strategy sesh for revolutionary witches who want their marketing to feel aligned, inspiring, and effective.

Who want their words to compel folks to join their work AND who want to speak into (not bypass) the overlapping systemic crises we're amidst as a human family.

I'll show you exactly how to connect the dots between your world-changing work... and authentic marketing that doesn't make you wanna puke.

You're welcome.😘

Let's goooo!

Big love. Wild trust. xox, Rachael

PS – LOVE the pod?!? Sharing is caring. This baby is 1 year old!! My only birthday wish is you forward your fave episode to someone you know needs it. Thanks, witches. Let's cast a web of RICHLY RESOURCED radical visionary healers. Mwah! xo

Hey beloveds,

We're back with another Political Business Witchery episode – and this time, I want you to listen especially if you facilitate groups...

If you're having a hard time starting your calls as if... nothing's happening out there.

When SO much is happening.

Both out there... in here... and likely, in your own community.

In today's podcast, I'll guide you through a short prayer and resourcing practice that works on a frequency level and tangible level.

It doesn't require doctrine or religion.

Just a willingness to be the change you wish to see – energetically, somatically, practically.

If you're feeling overwhelmed or enraged, full of grief or full of fear, today's podcast will nourish and empower you.

This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the larger collective context we're a part of.

There is no such thing as individual thriving in a sick society.

We are only as well as the whole of us.

Today, take 10 minutes to act like the Witch that you are with this collective prayer practice for a more beautiful world.

Big love. Wild trust. xox, Rachael

Hey loves,

I'm back with another episode of Political Business Witchery, where I re-share my fave political podcast episodes from 2025.

Being in the US with all the fuckery going down is awakening a lot of ancestral memories of how to survive extremist governments that want certain groups dead or gone for personal gain. (Not fun. I'm so sorry if this is really alive for you right now.)

And it has me thinking about business.

What's the point?

Can it really "solve" anything?

When there are so many intersecting collective crises, does having an online business even matter at all??!

Shouldn't we all just throw our phones in the water retention pond and plant fruit trees with all the toddlers and elders in the neighborhood instead of trying to figure out viral fucking reels?!?!

Why yes. Yes we should.

And also.

I actually believe soul-aligned, value-aligned business is incredibly important in these times.

For bringing our soul visions down to earth.

For embodying love, no matter the outcome.

For modeling regenerative abundance, vs. extractive capitalism.

For funding our world-changing visions.

So that's what I share about in this episode:

• What it means to run a business as an act of defiance and devotion.
• How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beauty.
• Remembering our place in the greater web of life.
• Becoming acupuncture points of healing and liberation – channels for resources, nourishment, and collective resilience..
• Models for more regenerative, connected ways of moving through the world... if we let them be.

Tune in for 4 perspectives that keep me grounded in my business, even now, amidst all this.

Big love. Wild trust. xox, Rachael

PS –

If you love the Business Witchery podcast, would you do me a favor and leave a glowing review? Or forward your favorite episode to a biz bestie? Or both?

This podcast is my love letter to all the world-changing witches out there who need to know another way of doing business is possible. Business as soul calling. Business as community care. Business as regenerative abundance. Business as leadership initiation.

Big love. So much gratitude. Thanks for tuning in! xo