Feel allergic to marketing? Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine?

I see you.

But here’s the deal: If you want your business to thrive, you’ve gotta learn to love marketing. Not by becoming someone else, but by becoming more you – with strategic clarity.

This week’s podcast is a pep talk meets strategy sesh for revolutionary b*tches who want their marketing to feel aligned, inspiring, and effective.

I recorded this week’s podcast with a sick toddler in bed, while low-key sick myself, 6 days before moving across the country… and it still felt like relief.

Because podcasting lives right at the center of my Genius Witch—where I feel most in flow, most in service, most me.

And that’s exactly what I want for you: a business that gives back to you, even in a personal shit storm.

💫 Let’s stay resourced. Let’s stay powerful. Even now. Especially now.

Hey beloveds,

I’m taking a bit of a detour from our normal programming to invite us into a collective prayer practice. For humanity. For the Earth. For all sentient beings on our planet.

This practice doesn’t require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically.

If you’re feeling overwhelmed or enraged, full of grief or full of fear, today’s podcast will nourish and empower you.

This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the larger collective context we’re a part of.

There is no such thing as individual thriving in a sick society.

We are only as well as the whole of us.

Today, take 10 minutes to act like the witch that you are in this collective prayer practice for a more beautiful world.

Big love. Wild trust.  xox, Rachael

I soft-launched Launch Bestie last week with no fancy strategy, no pressure, no long runway… and 24 people said yes. 💫

$42k in 5 days. 1 static post. Some playful stories. Emails from the heart. Real convos in the DMs. Zero hustle energy.

I let it be light, relational, imperfect—and it worked. 😍

Proof that your body’s wisdom >>> any launch “rule.” Trust it.

#launching #femininebusiness #softlaunch #emailmarketing #businessintuition

There are a lot of long-hanging fruit tools we can use to make our businesses more fun, connected AND profitable. 

(No more screaming into the Internet abyss. Please.)

Today on the pod??

I'm teaching you one of my favorite!

Market research.

When you do market research right, you can use your findings to:

1. Improve your offer to the point that it begins to sell itself.

2. Make your copy writing ten times EASIER and infinitely more connected to your prospects.

3. Increase your sales & revenue because your offer & copy are LANDING that much more for your community.

Tune in for 6 simple steps that could change the course of your entire summer in business.

Because when you're radically connected to your community – your offers get more supportive, your copy gets more relatable, and your sales? Get more inevitable.

PS – Want a YEAR of launch support in your business?

Join my new offer, Business Witchery LAUNCH BESTIE.

Lower pressure, higher converting launches that actually feel fun, easeful and expansive to deliver. Yes, please.

🪩🔗 bit.ly/launchbestiebeta 🔗🪩

BETA PRICING until Friday, June 13th. Save $750 when you join this week.

This one’s for you if you’ve burned it all down in your biz  – or are on the brink of it – and want a realistic roadmap for how to put the pieces back together, this time… better than before.

After closing my half-million dollar trauma training business due to health issues & burn out… I had to rebuild from scratch, all with a baby on the boob. 

This time? I didn’t want the story to end in burn out. I wanted to love & feel fed by every single facet of my business. I wanted to feel like I was radically myself – and let people come along, or leave, accordingly.

And that’s exactly what I did.

Tune in for the honest behind the scenes of how I pulled off re-branding, re-positioning, and re-launching a whole new company… and in just two years (as a brand new mom), completely replacing my former income.

You’ll hear answers to questions like:

How do I bridge my income when I’ve burned down the old, but have yet to rebuild the new?

How do I discover what my next body of work or business is truly meant to be, without getting stuck in Idea Land?

How do I ensure that I’m building something I’ll LOVE, versus building what’s familiar or comfortable?

In this week’s episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths:

Sales and marketing are way easier when your offer actually meets your client’s real needs.

I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires.

You’ll learn:

• How to identify what lights you up and solves what your client is really struggling with, simultaneously

• Why naming your offer after your process is often a sales killer

• How to name your offer using your client’s kitchen-table language (this one tip alone will transform your sales!)

This episode is short, fun, and super actionable, especially if you’re refining your offers or prepping for a launch.

If you’ve been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one’s for you.

Big love. Wild Trust. xox, Rachael

PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I’d be so grateful. Mwah.

In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation. 

If you’ve ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map.

You’ll learn:

🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receive… then create curriculum to meet those goals 🔥 How to meet your people where they’re struggling… versus feeling overwhelmed by your clients challenges 🌿 How to distill your medicine into 1 potent process or a few simple steps… versus creating curriculum that’s too lofty for people to digest 🎤 Why story or sermon is essential for grounding your process… versus simply offering rote to-do’s for clients 💎 How to make your thought leadership & body of work undeniably yours (spoiler: this is the part AI can’t do for you)

This one’s short, potent, and PACKED.

Hope it’s wildly helpful.

Xox, Rachael

Hey beloveds,

So many of you are sitting on bodies of work that want to ripen.

Not just “good ideas.”

But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others.

But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…?

Lil bit tricky sometimes. 

Especially if you’re super brilliant and have precisely one zillion ideas or passions.

This week’s podcast is a mapping lesson to ground your body of work.

A way to listen with structure to what wants to come through you next.

We begin at the center with uncovering your Microdose of Magic. Where your excitement meets your favorite client’s ache. Where fluency lives in you… and wants to move through you.

And then we expand outward into:

• The questions your people are asking before and after they touch your work

• The places you feel most alive in answering those questions

• The clusters that naturally want to form — as modules, teachings, or whole-ass offers

When you do the process I lay out in today’s podcast episode, you will walk away with the beginnings of a body of work that’s not just potent… but easy to sell. 

Because it speaks directly to your client’s most important needs, questions & longings.

Whether you’re just beginning to articulate your body of work, or you’re ready to design your next signature offer with way more alignment & joyful Genius Witch vibes… tune in.

🎧How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out🎧

Big love. Wild trust. xox, Rachael

Hey beloveds,

Inside the Business Witchery Accelerator this season, I’ve been working with tons of business owners, helping them to bring their most potent bodies of work down to earth.

And real talk…?

I’ve been noticing a tenuous trend.

Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows.

The result is robot poetry that sounds pretty… but doesn’t actually connect. Doesn’t actually stem from their unique medicine. And doesn’t actually focus on meeting the truth of their clients deepest needs.

I’ll be clear: I’m not all-or-nothing on AI.

1. I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.)
2. I use it in some facets of my business. 

But today’s podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business.

Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even.

But it is not a great CEO.

That’s your job – and in today’s episode, I’ll share with you four ways to ensure you’re staying in the seat of CEO, not outsourcing it to the robot gods.

Tune in: AI Do’s & Don’ts to Future Proof Your Business

Big love. Wild trust.

Xox, Rachael

PS – You are the magic. AI is the assistant. Never the other way around. xox