Business Witchery

What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets you play. And play is prolific." She was stoked. Liberated by the convo. And I was jazzed. Simmering with ideas of other ways to help youuuu get into the creative genius zone, and out of creative constipation. Here's the thing: I'm a prolific maniac. I've published 2 books. Birthed countless offers. Written 20+ songs & did a cross-country music tour once upon a time. (DID YOU KNOW?!?!) And now... I'm allllmost finished with my first ever Oracle Deck! But my creativity doesn't come without resistance, struggle or roadblocks. It's just... I've practiced the tools that allow my creativity to flow, even when there's fear, self-judgement or self-doubt. Want my secrets to being a creativity GREMLIN?!? Tune in for today's episode. Speaking of! Ahhhh... did you hear??? The Business Witchery Oracle Deck is officially going ON SALE this Halloween! I'm only printing 222 decks for this 1st edition, and the ONLY WAY to get one is to be on the Oracle Deck Waitlist. When you purchase the Oracle Deck, you'll be invited to a Year-Ahead Business Spread LIVE Ritual happening early January 2026. This deck is a mystical ass-kicker, in the best way imaginable. One of my clients today said every card is like a mini coaching session. People on Instagram are telling me their reading gave them full-body chills or weeping relief. You want this magick. More soon! Big love. Wild trust. xox, Rachael

Whatup witches!,

At least 50% of my clients dreaddddd the social media churn.

Heck, at least 50% of the time, I do, too.

Which is why in today's Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing.

Here's what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable - Why, for some, relational marketing will outperform email, ads & social combined

If you're tired of feeling like you're broadcasting to the void, and you're hungry to re-humanize your business... tune in for today's relational marketing deep dive.

Because when people feel genuinely connected to you, they don't just remember you, they recommend you. And THATTT, my loves, is abundance.

What's up witches,

Big truth time:

When it comes to sales & marketing...

Confidence is compelling. But PROOF seals the deal.

In today's Business Witchery episode, I'm guiding you through the art of showing your audience why & how your process actually works.

Here's what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from "inspiring" to "I need to hire them"

When you connect the dots for your prospects around...

Their problem → Your process → Proof your process works

... you stop sounding theoretical and start sounding trustworthy.

And that's when people invest.

Because sales & marketing isn't just about telling your people you can help.

It's about showing them exactly how.

Hey witches,

How do you create content that doesn't just "land"… but sells?

In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch.

Here's the secret: it wasn't about being clever. It was about being clear.

• Naming the desires my people are already committed to.
• Shining light on the internal + tangible ways they get stuck.
• Answering the exact questions they were already asking themselves.

And then turning all of that into content – podcasts & emails – that CONNECTED with my community, right where they are.

Messaging that CONNECTS is messaging that converts.

Today's podcast episode is a free mini masterclass on messaging.

I suggest getting out a notebook or opening up a google doc & taking NOTES.

Cuz this shit? Will make your next launch content 3x EASIER to create... and wayyy more profitable.

Whatup, Witches! Real talk: doing business at the end of the world requires... doing business. Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed. And yet – so many of us stop ourselves from the actual selling part. It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this economy. We don't want to MAKE MONEY and make other people... feel bad? We don't want to risk the vulnerability of putting ourselves out there, and then... crickets. But the selling part is how your MEDICINE GETS DELIVERED. The selling part is how the people know to come in. The selling part is how you bring your world-changing vision... all the way down to earth. So: allow me to sell to you. Cuz I've got transformational fun medicine to dish out to the masses. And a vision of world-changing witches actually stewarding world-changing wealth. Launch Bestie is a year-long business leadership initiation for radical witches ready to make more money, more magick & the most JOYFUL impact of their lives by becoming FLUENT in strength-based, value-aligned sales, marketing & launching. Doors are open for 8 days only until next Monday September 8th. The program is $2500 or 5 payments of $500. Pay in full and I'll ship you my mystical ass-kicker, the Business Witchery Oracle Deck! Click here to learn more & register. Got a question about Launch Bestie that I haven't answered yet? Press reply and myself or Steph will get back to you ASAP! Big love. Wild trust. See you in your inbox again soon! xox, Rachael

All my clients come to me thinking —

"I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard."

They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL'S CALL.

Yet — they don't actually bring their soul's call allllll the way into the… business part of their business.

They don't fully believe that THEIR OWN MEDICINE (10xed) IS THE MISSING INGREDIENT TO THEIR BIZ SUCCESS.

They still believe — somewhere sneaky inside — that a strategy outside of themselves will save them.

The intimacy coach who's taken all personal touch out of her marketing lol

The embodiment coach who's completely in her head about her sales strategy.

The community organizer who's forgetting to pick up the phone & CALL people — instead of obsessing over the algorithm.

YOUR BIZ BREAKTHROUGH IS ALWAYS ALREADY INSIDE OF YOU.

My clients end up having their highest cash months everrrr —

…all while feeling like they're having an illegal amount of fun…

When they realize:

THE only strategy I need is to be waaaayyyy WAYYY more ME.

This, of course, is not always easy.

And THAT is why world-changing witches work with me.

For the INITIATION into deeper levels of their medicine, their magick, their calling & their craft.

For the initiation into unique, right-fit, world-changing leadership… expressed through the channel of their biz.

Not just in their offerings.

But in how they run their business — structurally, energetically & financially.

This, my loves, is how you double your income with half the stress:

You give ALL THE WAY IN to the edges of your truest Genius Witch.

And you GIVE UP everything else.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.

We gotta take business out of the box of capitalism — profit at all costs, collective extraction for the sake of personal gain.

We gotta start seeing and moving with business as an act of community — solving shared problems with inspired vision, and receiving regeneratively in return.

Today's episode is a pep talk for the witches who tend to get existential around their businesses.

But what's the point, amidst all of this?? Waves around at compounding polycrisis.

The point is your leadership initiation. The point is inspired action for collective well-being. The point is a new & ancient paradigm wherein your gift to your community is reciprocated abundantly.

Tune in, witches.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.

Here's the tell-tale word that lets you know you're moving from comparison, versus you authentic soul-path:

SHOULD.

I should host things in person. I should start a podcast. I should post consistently on socials. I should send clients notes after 1:1 sessions. I should be more professional. I should be more outspoken. I should be more accessible. I should raise my prices. I should should should.

Your unique magick has very specific conditions within which it THRIVES.

And should-ing yourself?

STOPS YOU from uncovering those conditions.

Here's the prompt I give all my biz witches to help them uncover the conditions most FRUITFUL for their Genius Witch thriving:

What would feel like an illegal amount of fun?

Like it couldn't possibly be THIS easy, good, enjoyable?

What method – of marketing, pricing, delivering my body of work – would feel like it was specifically made for ME?

The person I *really* am? (Not the person I'm trying to be like.)

Need help figuring it out?

Tune in with today's episode. I got you.

PS –– Doors to my year-long initiatory business container – LAUNCH BESTIE – open Monday September 1st through Monday September 8th.

LAUNCH BESTIE is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library featuring modules on CEO leadership initiation, body of work codification, joyful & abundant AF sales, marketing & launching, shadow work for biz & money magick
• Weekly live Q+As w/me where you can ask all your leadership, offer suite, sales, marketing & launching questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• + waaaayyy more

The program costs $2500 or 5 payments of $500. 10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Read more & hop on the waitlist right here.

The temptation is to turn away.

But the call is to CRACK WIDE OPEN.

The temptation is to think if you just stay focused on your personal thing, you can hustle your way into safety.

But the call is to see that none of us are safe inside systems that use dehumanization as a strategy of domination.

The temptation is to think you can shield yourself from what's coming — from what's right here in front of you, crying for attention.

The call is to get even more intimate with something/someone in danger that's worth protecting. To let devotion break you into the kind of love that SHOWS UP regardless of outcome.

The temptation is to think if we put our heads down and just stay focused on our businesses — this will all pass. Won't hit home. We'll skate on by.

The call is to interrupt harm now, loud, everywhere and in every way we can. To realize we're living in prophetic times. We rise or fall together.

The call is to be part of our rising.

Today's podcast episode in my 10 day mini series DOING BUSINESS AT THE END OF THE WORLD is inspired by the Joanna Macy quote —

"The heart that cracks open can contain the whole universe."

And a call — to us each — to do just that.

Listen in for a soul-stirring invitation to get closer to the heartbreaks of our times.

On the other side of cracking open is an infinite source of Love.

That Love is your greatest leadership & power. And the soul of a truly world-changing business.

Big love. Wild trust.

xox, Rachael

PS – ​Launch Bestie​ is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library
• Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• Launch Plan Templates
• Launch Content Templates
• A Q+A Portal where you can submit a question & receive a written reply within 2 business days
• The option of joining a potent Peer Coven of other world-changing business witches

The program costs $2500 or 5 payments of $500.

When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!!

10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Doors open on September 1.

​​Join the waitlist here.​​

Get your $$ ready, witch! We've got magick to make.

Witches,

FREQUENCY is what people FEEL... before they read every word of your sales page... before they check out the dates, times & cost.

Frequency is what resonates and vibrates from a foundational place in all your creations.

Okay, that part? Pretty basic if you're a mystic.

Here's where the world-changing-witchery comes in stronger:

Our over-culture has a current frequency informed by the systems of harm we all live inside.

THAT frequency? Is relatively traumatic.

Divide & conquer. Supremacy = power. There's not enough to go around. Extract, exploit, manipulate, steal, lie. Dehumanize & disregard personal impact on the whole. Whatever's necessary to control & dominate the mystery.

Traumatic frequencies are FAST, STRONG & CONTAGIOUS.

Traumatic frequencies put everyone in their field into reptilian reactivity mode.

Fight. Flight. Freeze. Fawn.

Whatever it takes to save face and save lives.

But we? As world-changing witches?

We don't just want to react to systems of harm.

We want to repair them. We want to re-imagine a more beautiful world. We want to re-jig the COLLECTIVE FREQUENCY and rebuild more beautiful, life-giving systems that support the thriving of ALL.

And thaaaaatttt requires some real world witchery.

It requires KNOWING the frequency your soul is a stand for.

It requires building strength, resilience and capacity to STAY IN the frequencies you're called to imbue, when that would mean DISRUPTING or INTERRUPTING the status quo.

Nervous systems prefer homeostasis.Collective systems prefer the same.

To be a world-changing witch is to rock the boat for LOVE.For JUSTICE.For collective care.For our shared evolution.

So... bringing this back to your biz?

Every offer you put into the world is a fractal spell of possibility. A dare to embody a more beautiful frequency. A rebellion. A resistance.

Which means YOU'RE GONNA GET PUSH BACK from the status quo.

SO... KNOWING the frequency of your offer – consciously – is game-changing.

Knowing what you're here to stand for, and devoting to it – consciously – is what gives you the power to shift the tides of momentum in our culture.

We need world-changing witches with strong convictions to more beautiful frequencies.

If you want help? I got you.

Today's episode is a sacred riff on how to find & amplify the frequency of your world-changing vision, through the vessel of your business.

Also! Head to ​businesswitchery.com/waitlist​ & I'll send you a 30 minute visualization to find the frequency of the offer you're currently launching. Game. Changing.

Cuz again, frequency – is secretly – what sells.

xox, Rachael

PS – ​Launch Bestie​ is THE place for radical witches to learn how to double your income with half the effort... via joyful, strength-based, values-aligned launches... and your Genius Witch at the center.

It's a high-touch, hands-on, 12-month witchy business incubator that includes:

• A potent, easy to digest training library
• Weekly live Q+As w/me where you can ask all your offer suite, sales & marketing questions
• Monthly live Ritual Workshops that will initiate you into your creative biz power
• Launch Plan Templates
• Launch Content Templates
• A Q+A Portal where you can submit a question & receive a written reply within 2 business days
• The option of joining a potent Peer Coven of other world-changing business witches

The program costs $2500 or 5 payments of $500.

When you pay in full, I ship you a bespoke Witch Box (!!) that includes the Business Witchery Oracle Deck, magick pencils, and mischievous surprises to help you break any spells that bind you, and unleash wild abundance in your business. Muahahaha!!

10% of your tuition goes to a beloved surviving genocide in Gaza. That's $250 redistributed.

Doors open on September 1.

​​Join the waitlist here.​​

Get your $$ ready, witch! We've got magick to make.