Business Witchery

There are a lot of long-hanging fruit tools we can use to make our businesses more fun, connected AND profitable.

(No more screaming into the Internet abyss. Please.)

Today on the pod??

I'm teaching you one of my favorite!

Market research.

When you do market research right, you can use your findings to:

1. Improve your offer to the point that it begins to sell itself.

2. Make your copy writing ten times EASIER and infinitely more connected to your prospects.

3. Increase your sales & revenue because your offer & copy are LANDING that much more for your community.

Tune in for 6 simple steps that could change the course of your entire summer in business.

Because when you're radically connected to your community – your offers get more supportive, your copy gets more relatable, and your sales? Get more inevitable.

PS – Want a YEAR of launch support in your business?

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This one's for you if you've burned it all down in your biz – or are on the brink of it – and want a realistic roadmap for how to put the pieces back together, this time… better than before.

After closing my half-million dollar trauma training business due to health issues & burn out… I had to rebuild from scratch, all with a baby on the boob.

This time? I didn't want the story to end in burn out. I wanted to love & feel fed by every single facet of my business. I wanted to feel like I was radically myself – and let people come along, or leave, accordingly.

And that's exactly what I did.

Tune in for the honest behind the scenes of how I pulled off re-branding, re-positioning, and re-launching a whole new company… and in just two years (as a brand new mom), completely replacing my former income.

You'll hear answers to questions like:

How do I bridge my income when I've burned down the old, but have yet to rebuild the new?

How do I discover what my next body of work or business is truly meant to be, without getting stuck in Idea Land?

How do I ensure that I'm building something I'll LOVE, versus building what's familiar or comfortable?

In this week's episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths:

Sales and marketing are way easier when your offer actually meets your client's real needs.

I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires.

You'll learn:

• How to identify what lights you up and solves what your client is really struggling with, simultaneously

• Why naming your offer after your process is often a sales killer

• How to name your offer using your client's kitchen-table language (this one tip alone will transform your sales!)

This episode is short, fun, and super actionable, especially if you're refining your offers or prepping for a launch.

If you've been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one's for you.

Big love. Wild Trust. xox, Rachael

PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I'd be so grateful. Mwah.

In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation.

If you've ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map.

You'll learn:

🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receive… then create curriculum to meet those goals 🔥 How to meet your people where they're struggling… versus feeling overwhelmed by your clients challenges 🌿 How to distill your medicine into 1 potent process or a few simple steps… versus creating curriculum that's too lofty for people to digest 🎤 Why story or sermon is essential for grounding your process… versus simply offering rote to-do's for clients 💎 How to make your thought leadership & body of work undeniably yours (spoiler: this is the part AI can't do for you)

This one's short, potent, and PACKED.

Hope it's wildly helpful.

Xox, Rachael

Hey beloveds,

So many of you are sitting on bodies of work that want to ripen.

Not just "good ideas."

But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others.

But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…?

Lil bit tricky sometimes.

Especially if you're super brilliant and have precisely one zillion ideas or passions.

This week's podcast is a mapping lesson to ground your body of work.

A way to listen with structure to what wants to come through you next.

We begin at the center with uncovering your Microdose of Magic. Where your excitement meets your favorite client's ache. Where fluency lives in you… and wants to move through you.

And then we expand outward into:

• The questions your people are asking before and after they touch your work

• The places you feel most alive in answering those questions

• The clusters that naturally want to form — as modules, teachings, or whole-ass offers

When you do the process I lay out in today's podcast episode, you will walk away with the beginnings of a body of work that's not just potent… but easy to sell.

Because it speaks directly to your client's most important needs, questions & longings.

Whether you're just beginning to articulate your body of work, or you're ready to design your next signature offer with way more alignment & joyful Genius Witch vibes… tune in.

🎧How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out🎧

Big love. Wild trust. xox, Rachael

Hey beloveds,

Inside the Business Witchery Accelerator this season, I've been working with tons of business owners, helping them to bring their most potent bodies of work down to earth.

And real talk…?

I've been noticing a tenuous trend.

Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows.

The result is robot poetry that sounds pretty… but doesn't actually connect. Doesn't actually stem from their unique medicine. And doesn't actually focus on meeting the truth of their clients deepest needs.

I'll be clear: I'm not all-or-nothing on AI.

1. I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.)
2. I use it in some facets of my business.

But today's podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business.

Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even.

But it is not a great CEO.

That's your job – and in today's episode, I'll share with you four ways to ensure you're staying in the seat of CEO, not outsourcing it to the robot gods.

Tune in: AI Do's & Don'ts to Future Proof Your Business

Big love. Wild trust.

Xox, Rachael

PS – You are the magic. AI is the assistant. Never the other way around. xox

The world is burning. Fascism is on the rise. Systems of oppression are tightening their grip. And yet — we are still here. Still dreaming. Still creating. Still tending to the sacred threads of possibility.

In this episode, we'll explore what it means to run a business as an act of defiance and devotion. How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beauty.

This is not about saviorism. It's about remembering our place in the greater web of life.

Our businesses can be acupuncture points of healing and liberation — channels for resources, nourishment, and collective resilience.

I'll share about the practice of generative powerlessness — a radical embrace of our limits, even as we offer our full-hearted participation. Because to act from love, even when it's not enough, is still a spell worth casting.

It's not too late. We're right on time.

Last chance to join the Business Witchery Accelerator: 6 months of bold devotion to multiplying your impact, income and JOY through your biz. A few spots also still available in my year-long mastermind, the CEO Coven: for powerhouse witches leading at their leading edge. Tune in with today's podcast where I share a highly applicable micro-lesson on the 3 P's of effective, ethical marketing! 1. Promise 2. Purpose 3. Process

Incubation. Experimentation. Refinement... Repeat. Building a body of work is no small feat. It includes risk, sweat and a whole lot of trial and error. It requires reflecting, editing and devoting to heeding feedback. And these things? Take time, money and effort. So how do you do the costly business of investing so much energy into something you're not 100% sure will work? In today's episode, I share about the 3-stage cycle to building an epic body of work, as well as how to reduce unnecessarily big risks – without playing it too safe in your business. This framework will be radically helpful to you if you're:

• Wondering how to build your reputation and become KNOWN for what you do... but you're just starting out.

• Struggling from the sting of "failed" launches, and aren't sure how to proceed.

• Stuck in dream land around your business, and need help knowing how to actually bring your big visions down to earth.

• Amidst a brand pivot, and want to birth what's next with as much success as possible

At every stage I share common challenges I see for biz witches, as well as questions and examples to help your body of work creation go as smoothly as possible! Doors are open to the Business Witchery Accelerator: a 6-month incubator to multiply your income & impact in a coven of other radical witches. Month 2? ALLLL about building out (or refining & editing) your most unforgettable body of work. Want to tour the program and ask your questions before joining? Come to the Biz Witch Open House! Wednesday 3/12 | 1-2pm EST Click here to RSVP Also, the CEO Coven, my year-long mastermind for powerhouse witches ready to lead at their leading edge has a handful of spots left. Feel free to come to the Open House to ask questions, or DM me on Insta & we can connect.