In this week's episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths:

Sales and marketing are way easier when your offer actually meets your client's real needs.

I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires.

You'll learn:

• How to identify what lights you up and solves what your client is really struggling with, simultaneously

• Why naming your offer after your process is often a sales killer

• How to name your offer using your client's kitchen-table language (this one tip alone will transform your sales!)

This episode is short, fun, and super actionable, especially if you're refining your offers or prepping for a launch.

If you've been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one's for you.

Big love. Wild Trust. xox, Rachael

PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I'd be so grateful. Mwah.