✨💰Sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 6th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at www.businesswitchery.com/cashandcackles

If you're an experienced coach or healer with a full 1:1 practice…but your body, relationship, and calendar are screaming "this isn't sustainable" – this episode is your roadmap to another way.

In this conversation, I interview Launch Bestie client – mystical couples coach & relational alchemist, Ginny Muir – about how she went from late-night, temple-based 1:1 intensives that burned her out and ate up all her time… to experimenting her way into deeply intimate group containers, a signature year-long program, and her highest cash month of the year – with more spaciousness, ease, and joy in her life and biz!

We pull back the curtain on how Ginny:

• Realized her successful 1:1 model had an expiration date on her body, health, and partnership

• Used the Codify Your Calling + microdose offer process inside Launch Bestie to distill 15 years of mystical, somatic relationship work into something scalable (without losing the potency)

• Ran a scrappy "minimal viable" experiment (no fancy website, no team, one simple Stripe link) that brought in 22 students and $11k while she refined the offer

• Evolved that first 3-month experiment into a yearlong offer that is fully scalable

• Built simple, authentic relational marketing systems so her client attraction isn't left up to luck or the algorithm

• Gave herself permission to design a format that feels like an illegal amount of fun

If you've been wondering "How do I scale beyond 1:1 without losing depth, potency, or intimacy?" this episode will show you what's possible – and give you concrete ideas for your own micro-experiments, group offers, and relational marketing magic.

✨✨Learn more and connect with Ginny Muir: Website: www.ginnymuir.com- IG: @ginnymuir - Substack: https://substack.com/@ginnymuir

P.S. If you want support turning your 1:1 brilliance into scalable, soul-aligned group offers in 2026, Launch Bestie is the cauldron where the magick happens. Doors open January 8th. When you join, you receive a full 12-months of high-touch, high-impact support creating predictable high-cash months that feel like an illegal amount of fun. $2500 in full, or 10 monthly payments of $250. Waitlist right here.

In this episode, I pour the tea on my six biggest wins of 2025 – and the lessons I'm carrying into 2026 so you can steal them for your business.

We cover:

• How initiating my CEO archetype (systems, team, planning) is making a fully offline two-week vacation possible

• How going all in on one Genius Witch marketing strategy (this podcast!) led to a 10%+ conversion rate

• Behind the scenes of the Coaching Industry Global Strike for Palestine and what it taught me about coven, courage and callouts

• How photo shoots as ritual became one of my most potent tools for embodiment and branding

• The birth of the Business Witchery Oracle Deck and the magic of letting yourself ship Version 1

• Why shifting into an anytime enrollment signature offer is the move that will take my business to $1M+

This episode is part celebration, part confession & part roadmap.

You'll walk away with powerful questions to review your own year, identify your biggest wins, and decide which lessons you want to ride into the new one.

Because we are not going into 2026 pretending we didn't do the most. We're going in proud, resourced, and clear.

Right??!

Mentioned in this week's episode:

• The 2 Types of Marketing Witches

• Kirsten Roldan

Come behind the veil into the creative, strategic, messy reality of how Rachael is crafting the entire campaign for her next big launch.

Inside, she breaks down the three ingredients that turn a launch into a cinematic moment people want to be a part of:

🔥 Exclusive campaign-only magic 🔥 A Genius Witch inspired concept that becomes the story arc 🔥 A binge-worthy experience your people can't stop returning to

This is the soul-aligned, artist-CEO approach to launching that builds desire, deepens connection, and pulls your audience into a world they actually want to live in.

You'll leave knowing exactly how to begin crafting your own magnetic launch campaign for 2026 and beyond.

Are you liked (online & in your business)... or are you notorious?

There's a difference – and only one of them sells out every launch.

This week's podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can't look away from…

✨ a notorious reputation ✨

Inside, we get into:

• Why basic-bitch, pretty content won't make you unforgettable

• The real reason you "hate-follow" certain people

• What you're already known for… vs. what you WANT to be known for

• The puke zone and why your 2026 success depends on your willingness to go to it

• Why you need a coven if you're going to be notorious

• And what to do if you take bold action… and no one notices (yet)

If you're ready to become That Witch whose name stays on people's minds – the one who turns heads, sells out launches, and becomes unignorable – this episode is your initiation.

🎧Be Notorious: The Reputation Strategy That Sells Anything You Launch🎧

Big love. Wild trust. Xox, Rachael

PS – If the episode lands, forward it to your business bestie and talk about what you wanna be notorious for. Then… take each other to The Puke Zone for your bold, notorious visions. Accountability magick!

PPS – Notorious and The Puke Zone are both cards in the Business Witchery Oracle Deck. We've officially got 75 decks left. Doors close THIS FRIDAY. Get your deck right here before they're sold out and off the market for the next year+.

Last PS! – If you're a weekly podcast listener and lover, I'd be so grateful for a 5 star rating and review. It helps more rad biz witches like me and you… find the pod & benefit from it. Thank youuuu! xoxo

Hey Witches —

About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something "big and important" into existence.

Then I got mischievous. What if instead of heavy and hard… it was light and fun?

Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet.

In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic:

1.The illusion of grandeur (trying to be the next Liz Gilbert)

2.Thinking you should do it alone

3.Insecurity about your art

If you've been saying "this is the year I publish my book, deck, or creative baby," this one's for you.

Listen now and get yourself into devotional motion.

P.S. We're 35% sold out of the first edition Business Witchery Oracle Deck! Get yours at businesswitchery.com/oracle.

In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it's not strategy. It's self-love.

The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working.

Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn't about doing magic on your business. It's about using your business as magic – a technology for birthing a more beautiful world.

This kind of leadership is a spiritual initiation into creative maturity, and it requires extraordinary self-love, devotion, and the willingness to be changed by your calling.

🎧 Listen now, then join the Business Witchery Oracle Deck waitlist at bit.ly/oraclewaitlist to enter to win one of 10 free decks by Nov 9. Only 222 first-edition copies (black with gold foil!) drop on 11/11, each including a free ticket to Rachael's live Year-Ahead Oracle Ritual on Jan 6th.

Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion.

In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your "failures" as something wrong with you, and clinging to what's not working because you've already invested in it.

Here's the truth: the fastest path to success is failing faster – and learning quicker. Every so-called "failure" is data, direction, and gold for your next move.

You'll hear my top 3 business failures from the last five years and how they led to more money, fulfillment, and ease – faster.

Big love. Wild trust. xox, Rachael

PS – This episode is inspired by "Mine Your Failures for Gold," one of the 44 cards in my upcoming Business Witchery Oracle Deck, on sale 11/11. Get on the waitlist by 11/9 to win 1 of 10 free decks!

What up, Witches!! So happy to be back with a FRESH episode on the Business Witchery Podcast. I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked – "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?" "HUH???" she responded. "Yes!! The best way to get out of perfectionism is to know you're gonna throw two thirds of what you're making in the trash. It takes the pressure off. It lets you play. And play is prolific." She was stoked. Liberated by the convo. And I was jazzed. Simmering with ideas of other ways to help youuuu get into the creative genius zone, and out of creative constipation. Here's the thing: I'm a prolific maniac. I've published 2 books. Birthed countless offers. Written 20+ songs & did a cross-country music tour once upon a time. (DID YOU KNOW?!?!) And now... I'm allllmost finished with my first ever Oracle Deck! But my creativity doesn't come without resistance, struggle or roadblocks. It's just... I've practiced the tools that allow my creativity to flow, even when there's fear, self-judgement or self-doubt. Want my secrets to being a creativity GREMLIN?!? Tune in for today's episode. Speaking of! Ahhhh... did you hear??? The Business Witchery Oracle Deck is officially going ON SALE this Halloween! I'm only printing 222 decks for this 1st edition, and the ONLY WAY to get one is to be on the Oracle Deck Waitlist. When you purchase the Oracle Deck, you'll be invited to a Year-Ahead Business Spread LIVE Ritual happening early January 2026. This deck is a mystical ass-kicker, in the best way imaginable. One of my clients today said every card is like a mini coaching session. People on Instagram are telling me their reading gave them full-body chills or weeping relief. You want this magick. More soon! Big love. Wild trust. xox, Rachael

Whatup witches!,

At least 50% of my clients dreaddddd the social media churn.

Heck, at least 50% of the time, I do, too.

Which is why in today's Business Witchery episode, I'm going deeper about the most under-taught, under-utilized marketing strategy that can change your business forever: relational marketing.

Here's what I cover: - Why staying top of mind matters more than showing up on the feed - How to build a simple database and reach out seasonally without being salesy - The power of mixers + intentional community building to make you unforgettable - Why, for some, relational marketing will outperform email, ads & social combined

If you're tired of feeling like you're broadcasting to the void, and you're hungry to re-humanize your business... tune in for today's relational marketing deep dive.

Because when people feel genuinely connected to you, they don't just remember you, they recommend you. And THATTT, my loves, is abundance.

What's up witches,

Big truth time:

When it comes to sales & marketing...

Confidence is compelling. But PROOF seals the deal.

In today's Business Witchery episode, I'm guiding you through the art of showing your audience why & how your process actually works.

Here's what we cover: - The two most compelling forms of proof - How to anchor trust with testimonials - Why proof transforms you from "inspiring" to "I need to hire them"

When you connect the dots for your prospects around...

Their problem → Your process → Proof your process works

... you stop sounding theoretical and start sounding trustworthy.

And that's when people invest.

Because sales & marketing isn't just about telling your people you can help.

It's about showing them exactly how.