Business Witchery

Business Witchery

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Business Witchery episodes

  • 048 – Predictable High Cash Months Mini-Series

    💰✨Join me live on 1/8 for Cash & Cackles, a 2-hour Ritual Workshop where we'll reveal the two leadership initiations your business is asking you to cross in order to unlock your biggest money expansion in Q1 of 2026: https://businesswitchery.com/cashandcackles

    🎙️This episode kicks off a free 9-part mini series on the Business Witchery Podcast called Predictable High Cash Months.

    Over the next nine days, you'll be guided through a deep, masterclass-level exploration of what it actually takes—spiritually, emotionally, and practically—to succeed as your own boss without burning out or living in income whiplash.

    After 15 years in business, here's the truth: predictable high cash months don't come from better tactics alone. They come from specific leadership initiations that mature your power, capacity, and ability to hold money consistently.

    By the end of this series, you won't just "understand" predictable income—you'll have a deep inside-out sense of what's needed for you to become the kind of business owner who can earn steadily, lead wisely, and create real impact at the same time.

    PS – On January 8th, doors open to ✨Launch Bestie✨ – my year-long business incubator for service-based biz witches who want to cultivate illegally fun consistent high cash months.

    For $2500, or 10 monthly payments of $250, you get 12 full months of ongoing high-touch support, including: - Weekly Group Coaching - Potent + Snappy Launch Bestie Library - Monthly Live Ritual Workshops - A Q+A portal with a 48-hour response time - Peer Covens for Courage - Co-Working for Momentum

    ✨Hop on the waitlist at businesswitchery.com/bestie

    37 min
  • 047 - Quick Messaging Hack for Easy Sales in 2026 💸

    Hey Witches!, In today's episode, Rachael shares a wildly simple, wildly effective messaging hack that will uplevel every single piece of content you create – emails, podcasts, Reels, sales pages, you name it.

    If you're prepping for an early 2026 launch, definitely tune in. This one lil trick will save you so much time, energy and effort in your messaging.

    You'll learn how to identify your client's true $100,000 problem, name the things they're already trying (that aren't working), and offer the soul-aligned alternative that actually gets them results.

    This framework is compassionate, clear, and leads to easy conversions. And once you learn it, you'll be able to generate magnetic messaging FAST & EASYYYY.

    Tune in & use this daily for more sales in 2026!

    And happy holidays :)

    PS – On January 8th, doors open to ✨Launch Bestie✨ – my year-long business incubator for service-based biz witches who want to cultivate illegally fun consistent high cash months.

    For $2500, or 10 monthly payments of $250, you get 12 full months of ongoing high-touch support, including: - Weekly Group Coaching - Potent + Snappy Launch Bestie Library - Monthly Live Ritual Workshops - A Q+A portal with a 48-hour response time - Peer Covens for Courage - Co-Working for Momentum

    ✨Hop on the waitlist at businesswitchery.com/bestie

    Or come to my free, live Ritual Workshop, ✨CASH & CACKLES✨, on Thursday January 8th 2:30-4:30 MST. During CASH & CACKLES we'll confidently clarify your uniquely tailored, fastest path to joyful, consistent, high-cash months in 2026… without the crash.

    ✨Head to businesswitchery.com/cashandcackles to sign up for this wildly transformational free 2-hour ritual workshop today!

    18 min
  • 046 - How to Grow a Super Aligned Audience of Buyers in 2026 with Alli Ball

    In this episode, I'm joined by our Launch Bestie co-coach and business genius, Alli Ball, for a juicy behind-the-scenes on aligned audience growth – the kind that actually feels fun, sustainable, and values-led (yes, it's possible 🙃).

    We start with a very humbling story about my own audience-growth drama: outsourcing my strategy, ignoring my strengths, trying to grow and launch at the same time… and totally crashing and burning. From there, Ali and I break down the three biggest problems we see biz witches run into with audience growth, and what to do instead.

    You'll hear us unpack:

    • The emotional swirl that keeps you from even starting (comparison, visibility fears, "I should be further along by now")

    • Why trying to grow outside your true marketing strengths never works for long

    • The trap of launching and growing your audience at the same time

    • The two main paths to sustainable revenue: new offers to the same audience vs. the same offer to new audiences

    • Ali's simple 3-part "Venn diagram" for aligned audience growth:

      1. Where the magic is already working

      2. Your genius-witch marketing strength

      3. New eyeballs, same energy

    If growing your audience in 2026 is on your altar, this one's for you. 🕯️✨

    PS!!! – Doors open to Launch Bestie on Jan 8th.

    Launch Bestie is a year-long business leadership training focused on scalable offer suite, strength- and joy-based sales & marketing, and super aligned campaign-style launches.

    (Less fitting into a predetermined mold. More becoming YOUR version of wildly successful – in a way that feels amazing & really works – for you.)

    If you're an online service provider ready to scale to your highest cash month ever – all while having an illegal amount of FUN – this magick is for youuuuu. Click here to join the waitlist!

    PPS- ✨💰If you want to get a taste of Launch Bestie, sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 8th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at www.businesswitchery.com/cashandcackles

    52 min
  • 045 – How Ginny Transformed Her 1:1 Practice into High-Potency, High-Profit Group Offers Inside Launch Bestie

    ✨💰Sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 6th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at www.businesswitchery.com/cashandcackles

    If you're an experienced coach or healer with a full 1:1 practice…but your body, relationship, and calendar are screaming "this isn't sustainable" – this episode is your roadmap to another way.

    In this conversation, I interview Launch Bestie client – mystical couples coach & relational alchemist, Ginny Muir – about how she went from late-night, temple-based 1:1 intensives that burned her out and ate up all her time… to experimenting her way into deeply intimate group containers, a signature year-long program, and her highest cash month of the year – with more spaciousness, ease, and joy in her life and biz!

    We pull back the curtain on how Ginny:

    • Realized her successful 1:1 model had an expiration date on her body, health, and partnership

    • Used the Codify Your Calling + microdose offer process inside Launch Bestie to distill 15 years of mystical, somatic relationship work into something scalable (without losing the potency)

    • Ran a scrappy "minimal viable" experiment (no fancy website, no team, one simple Stripe link) that brought in 22 students and $11k while she refined the offer

    • Evolved that first 3-month experiment into a yearlong offer that is fully scalable

    • Built simple, authentic relational marketing systems so her client attraction isn't left up to luck or the algorithm

    • Gave herself permission to design a format that feels like an illegal amount of fun

    If you've been wondering "How do I scale beyond 1:1 without losing depth, potency, or intimacy?" this episode will show you what's possible – and give you concrete ideas for your own micro-experiments, group offers, and relational marketing magic.

    ✨✨Learn more and connect with Ginny Muir: Website: www.ginnymuir.com- IG: @ginnymuir - Substack: https://substack.com/@ginnymuir

    P.S. If you want support turning your 1:1 brilliance into scalable, soul-aligned group offers in 2026, Launch Bestie is the cauldron where the magick happens. Doors open January 8th. When you join, you receive a full 12-months of high-touch, high-impact support creating predictable high-cash months that feel like an illegal amount of fun. $2500 in full, or 10 monthly payments of $250. Waitlist right here.

    43 min
  • 044 - My 6 Biggest Wins of 2025 (+ How to Build a Business You're Proud Of)

    In this episode, I pour the tea on my six biggest wins of 2025 – and the lessons I'm carrying into 2026 so you can steal them for your business.

    We cover:

    • How initiating my CEO archetype (systems, team, planning) is making a fully offline two-week vacation possible

    • How going all in on one Genius Witch marketing strategy (this podcast!) led to a 10%+ conversion rate

    • Behind the scenes of the Coaching Industry Global Strike for Palestine and what it taught me about coven, courage and callouts

    • How photo shoots as ritual became one of my most potent tools for embodiment and branding

    • The birth of the Business Witchery Oracle Deck and the magic of letting yourself ship Version 1

    • Why shifting into an anytime enrollment signature offer is the move that will take my business to $1M+

    This episode is part celebration, part confession & part roadmap.

    You'll walk away with powerful questions to review your own year, identify your biggest wins, and decide which lessons you want to ride into the new one.

    Because we are not going into 2026 pretending we didn't do the most. We're going in proud, resourced, and clear.

    Right??!

    Mentioned in this week's episode:

    • The 2 Types of Marketing Witches

    • Kirsten Roldan

    33 min
  • 043 – BTS of My Next Multi 6-Figure Launch: Campaign Planning Edition

    Come behind the veil into the creative, strategic, messy reality of how Rachael is crafting the entire campaign for her next big launch.

    Inside, she breaks down the three ingredients that turn a launch into a cinematic moment people want to be a part of:

    🔥 Exclusive campaign-only magic 🔥 A Genius Witch inspired concept that becomes the story arc 🔥 A binge-worthy experience your people can't stop returning to

    This is the soul-aligned, artist-CEO approach to launching that builds desire, deepens connection, and pulls your audience into a world they actually want to live in.

    You'll leave knowing exactly how to begin crafting your own magnetic launch campaign for 2026 and beyond.

    22 min
  • 042 - Be Notorious: The Reputation Strategy That Sells Anything You Launch

    Are you liked (online & in your business)... or are you notorious?

    There's a difference – and only one of them sells out every launch.

    This week's podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can't look away from…

    ✨ a notorious reputation ✨

    Inside, we get into:

    • Why basic-bitch, pretty content won't make you unforgettable

    • The real reason you "hate-follow" certain people

    • What you're already known for… vs. what you WANT to be known for

    • The puke zone and why your 2026 success depends on your willingness to go to it

    • Why you need a coven if you're going to be notorious

    • And what to do if you take bold action… and no one notices (yet)

    If you're ready to become That Witch whose name stays on people's minds – the one who turns heads, sells out launches, and becomes unignorable – this episode is your initiation.

    🎧Be Notorious: The Reputation Strategy That Sells Anything You Launch🎧

    Big love. Wild trust. Xox, Rachael

    PS – If the episode lands, forward it to your business bestie and talk about what you wanna be notorious for. Then… take each other to The Puke Zone for your bold, notorious visions. Accountability magick!

    PPS – Notorious and The Puke Zone are both cards in the Business Witchery Oracle Deck. We've officially got 75 decks left. Doors close THIS FRIDAY. Get your deck right here before they're sold out and off the market for the next year+.

    Last PS! – If you're a weekly podcast listener and lover, I'd be so grateful for a 5 star rating and review. It helps more rad biz witches like me and you… find the pod & benefit from it. Thank youuuu! xoxo

    27 min
  • 041 - 3 Tips for Finally Publishing Your Book in 2026

    Hey Witches —

    About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something "big and important" into existence.

    Then I got mischievous. What if instead of heavy and hard… it was light and fun?

    Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet.

    In this episode, I share what shifted, and the 3 biggest things that keep witches from publishing their magic:

    1.The illusion of grandeur (trying to be the next Liz Gilbert)

    2.Thinking you should do it alone

    3.Insecurity about your art

    If you've been saying "this is the year I publish my book, deck, or creative baby," this one's for you.

    Listen now and get yourself into devotional motion.

    P.S. We're 35% sold out of the first edition Business Witchery Oracle Deck! Get yours at businesswitchery.com/oracle.

    26 min
  • 040 - When Your Problem Isn't Strategy – It's Self-Love

    In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it's not strategy. It's self-love.

    The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working.

    Rachael shares the truth she landed on while creating the Business Witchery Oracle Deck: Business Witchery isn't about doing magic on your business. It's about using your business as magic – a technology for birthing a more beautiful world.

    This kind of leadership is a spiritual initiation into creative maturity, and it requires extraordinary self-love, devotion, and the willingness to be changed by your calling.

    🎧 Listen now, then join the Business Witchery Oracle Deck waitlist at bit.ly/oraclewaitlist to enter to win one of 10 free decks by Nov 9. Only 222 first-edition copies (black with gold foil!) drop on 11/11, each including a free ticket to Rachael's live Year-Ahead Oracle Ritual on Jan 6th.

    24 min
  • 039 - The #1 Way to Succeed FASTER in Business

    Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion.

    In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your "failures" as something wrong with you, and clinging to what's not working because you've already invested in it.

    Here's the truth: the fastest path to success is failing faster – and learning quicker. Every so-called "failure" is data, direction, and gold for your next move.

    You'll hear my top 3 business failures from the last five years and how they led to more money, fulfillment, and ease – faster.

    Big love. Wild trust. xox, Rachael

    PS – This episode is inspired by "Mine Your Failures for Gold," one of the 44 cards in my upcoming Business Witchery Oracle Deck, on sale 11/11. Get on the waitlist by 11/9 to win 1 of 10 free decks!

    27 min

About Business Witchery

From the publisher's feed

A podcast by Rachael Maddox for world-changing witches, with world-changing visions, who are ready to cultivate world-changing wealth. Wealth is not just about money– it's about community and ecology. Ancestry and resiliency. And the leadership capacity to rise to the collective moment.

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