Business Witchery

Okay okay okay —

I LOVE copy & content that are super client-focused. That really connect with the person you're wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!?

✨➡️💖➡️🔥➡️💖➡️✨

MAIN CHARACTER ENERGY!💅

SHOWING your people what's possible by LIVING the drama of this moment in your life / biz / relationship… out loud.

On full cinematic display. 📺

Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fucking ✨MAGICKAL✨ than you've ever experienced before & you're afraid everyone is gonna be jealous.😘

Give the era you're in… a name.✨

Give the launch method you're experimenting with… a theme song & a plot twist.🪩

Give the archetype you're embodying… a costume & a title.🦄

Tell us the story of where you've been, how it used to be, and the threshold you're crossing now. 🌀

LET US WATCH YOU.

Cheer for you.

RELATE to you.

Maybe low-key judge or envy you.

BE YOU. Out loud. Volume UP.

Story unfolding before our eyes.👀

Here's MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻

(Doors open Monday September 1st, btw… get ready!!!)

For YEARSSSSS I'd get so fricking stressed & obsessed with financial outcomes when I launched.

I'd refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk.

And real talk? Most of the time I'd hit my goals. But still feel deflated.

❌The STRESS wasn't worth it.❌

About a year ago I decided to triple down on my 🧙‍♀️Genius Witch 🧙

On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest.

Real talk? There were so many things about launching I didn't love.

But the biggest one???

WAS TRACKING MY GOALS.

As soon as I made launch goals, I left the presence & PLAY place —

…and dove head first into the torture of pressure & grind.😬

Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based.

(Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.)

But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑

I've left my Ambitious Biz Witch Era.

👻I'm in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻

I'm in my play-and-presence over pressure-and-plans era.

My ONLY strategy is to stay connected to my Genius Witch frequency.

I'm all-in on joy… Liberatory joy.

For everyone.

I'm wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya.

I'm smokin' a spliff in the hot tub on a Tuesday.

I'm grounding into ✨unhinged paradox✨ more than ever before.

Heart cracked open to & for the world.💔

Heart bubbling over with wildly on-purpose joy. ❤️‍🔥

Is this a business strategy?

Apparently, yes.

I'm so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work.

People join my programs for practical help, of course. But ALSO? For a feeling.

A feeling of COURAGE.

A feeling of HOPE.

A feeling of POSSIBILITY.

You can become MORE YOU & simultaneously MORE SUCCESSFUL. 🥰💰🌳🐝👯‍♀️

It won't be easy. It'll take a half dozen ego deaths (or more).☠️

But it's possible. I'm living proof.

Come into my cauldron and I'll show you how this can be true for you, too.

Join the Launch Bestie waitlist here: businesswitchery.com/waitlist

From a trauma perspective, feeling shame when you yourself didn't do anything wrong it's often the internalized harm of another.

As such, when we feel shame for our intersecting privileges at the end of the world — we're often the internalizing the shame of a harmful system. A system we didn't create. A system that doesn't represent us.

Yes, we all have to untangle our allegiances to systems of harm.

But also?

We have to untangle the belief that as individuals, the harm of the system is all our fault.

Today's episode is for you if you struggle with that. If you tend to over-hold systemic inequity, take responsibility for the whole wide world.

This is a rally cry to turn all that care into creative action versus shame-based avoidance.

It's possible. Let me show you how.

PS — Doors to LAUNCH BESTIE — my year long business leadership cauldron — on Monday September 1st.

12 months of practical and alchemical support to become THAT WITCH who brings your world-changing vision all the way down to earth.

$2500 or 5 payments of $500 with 10% of your tuition going to beloveds surviving genocide in Gaza.

Link coming soon!

One of the secret things stopping world-changing witches from bringing your biggest visions down to earth??? From contributing to our collective in the way your soul is most called? FEAR OF HOW YOU'LL BE PERCEIVED. Who's gonna think (or say) what? Will [the amorphous] "they" get what you're really trying to do? Will you be misunderstood, criticized or cancelled? Just yesterday I received a message from a beloved colleague sharing her fear of earning more because of how it might look. She's a major anti-capitalist, after all. Just today I chatted with a close friend who wants to start her business, but is worried about the optics due to the current political climate. BELOVEDS: the future is paradoxical. World-changing wealth in the hands of world-changing witches... right alongside utter economic inequity & oppression. Regenerative magick birthing in backyards left and right... nestled up against even more extraction of our precious earth. Healing justice next to fascist kidnappings. The list goes on and on. WE ARE AT A CHOICE POINT: Obsess over how we look. Or embody our wildest call, come what may. Today I'm kicking off a 10 day daily-ish series called DOING BUSINESS AT THE END OF THE WORLD. On September 1st, doors to my year-long initiatory business portal – LAUNCH BESTIE – open for enrollment for 8 days only. If you're ready to take your leadership, offerings, sales & marketing and paradoxical embodied creative power to the next fricking level... tune into this 10 day podcast series. It will give you everything you need to know about joining LAUNCH BESTIE. Both in terms of frequency and form. Website and links coming soon! See you tomorrow. Big love. Wild trust. xox, Rachael

This week on the Business Witchery Podcast I share a transmission on the stages of initiation → maturity → mastery in our soul's callings. 🌙

If we're here to be world-changing witches, vision isn't enough — we need the maturity and mastery to actually birth a more beautiful world.

✨ PS: Doors to Launch Bestie open Sept 1–8. 10% of every tuition will be circulated to Gaza. Stay tuned for more info coming soon!

✨If marketing is how we vision the future, and sales is how we fund it…

Then witches, it's time to stop scrambling and start planning. In this episode, we're talking about long-term marketing that actually fits your unique sales genius — creative or relational — so you can prepare to prosper and bring your world-changing vision down to earth. 💸💫

🔮 Listen now + get the free 10X planning ritual at businesswitchery.com/10x

Today we interrupt business as usual to tell you about the Coaching Industry Global Strike and Day of Action for Gaza. An initiative being co-organized by Rachael Maddox, Adriana Rizzolo, Nisha Moodley and Steph Zoccatelli.

https://coachingindustryglobalstrike.com/

On Tuesday, my OBM Steph & I got onto our regular weekly meeting and… we just couldn't do it. We couldn't go on with business as usual while the people of Gaza are forced to starve to death.

Together, we decided:

We're pushing back our launch calendar and putting all our devotion into organizing a Coaching Industry Global Strike & Day of Action.

Next Friday, 8/8 (yes, the glorious, manifesty Lion's Gate), we will be making the most important declaration of all:

Palestine deserves to be free. End the siege & genocide. Let Gaza live.

We're inviting anyone in the coaching industry (or online education, priestess work, therapy, counseling, etc) who cannot stand to witness what's happening to join us in canceling business as usual – and show up for this Day of Action.

Together, we will:

• Pray to our ancestors for strength and courage

• Call & write our respective government officials

• Listen to Jewish & Palestinian voices calling for liberation

• Donate to mutual aid, if able

• Participate in a writing ritual to voice what we're seeing and call others into devotional action

Head to https://coachingindustryglobalstrike.com/ to sign up, join us, and spread the word to your communities.

Note: The organizers of this action believe Palestinian liberation & Jewish healing and safety are inextricably woven. This is a space that invites and welcomes all whose hearts are behind our shared liberation.

We also acknowledge the various intersecting atrocities happening globally and locally – from the ongoing systemic violence and genocides against Black communities in Sudan, the Congo, Haiti, and beyond, to ICE raids in the US, to the continued attacks on Indigenous sovereignty around the world.

We stand for the end of systemic harm and suffering for all peoples. We believe in the possibility of a beautiful future for ALL beings on Earth. This one action is part of a wider collective spell for a more just, livable, loving web of belonging.

Feel allergic to marketing? Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine?

I see you.

But here's the deal: If you want your business to thrive, you've gotta learn to love marketing. Not by becoming someone else, but by becoming more you – with strategic clarity.

This week's podcast is a pep talk meets strategy sesh for revolutionary b*tches who want their marketing to feel aligned, inspiring, and effective.

I recorded this week's podcast with a sick toddler in bed, while low-key sick myself, 6 days before moving across the country… and it still felt like relief.

Because podcasting lives right at the center of my Genius Witch—where I feel most in flow, most in service, most me.

And that's exactly what I want for you: a business that gives back to you, even in a personal shit storm.

💫 Let's stay resourced. Let's stay powerful. Even now. Especially now.

Hey beloveds,

I'm taking a bit of a detour from our normal programming to invite us into a collective prayer practice. For humanity. For the Earth. For all sentient beings on our planet.

This practice doesn't require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically.

If you're feeling overwhelmed or enraged, full of grief or full of fear, today's podcast will nourish and empower you.

This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the larger collective context we're a part of.

There is no such thing as individual thriving in a sick society.

We are only as well as the whole of us.

Today, take 10 minutes to act like the witch that you are in this collective prayer practice for a more beautiful world.

Big love. Wild trust. xox, Rachael

I soft-launched Launch Bestie last week with no fancy strategy, no pressure, no long runway… and 24 people said yes. 💫

$42k in 5 days. 1 static post. Some playful stories. Emails from the heart. Real convos in the DMs. Zero hustle energy.

I let it be light, relational, imperfect—and it worked. 😍

Proof that your body's wisdom >>> any launch "rule." Trust it.

#launching #femininebusiness #softlaunch #emailmarketing #businessintuition