Business Witchery

028 - I Dare You to Embody Main Character Energy


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Okay okay okay —

I LOVE copy & content that are super client-focused. That really connect with the person you're wanting to serve. But you know what is possibly *MORE* connective than painting problems & solutions?!?

✨➡️💖➡️🔥➡️💖➡️✨

MAIN CHARACTER ENERGY!💅

SHOWING your people what's possible by LIVING the drama of this moment in your life / biz / relationship… out loud.

On full cinematic display. 📺

Even if the moment is hard. Even if the moment is chaotic. Even if the moment is more fuckingMAGICKALthan you've ever experienced before & you're afraid everyone is gonna be jealous.😘

Give the era you're in… a name.✨

Give the launch method you're experimenting with… a theme song & a plot twist.🪩

Give the archetype you're embodying… a costume & a title.🦄

Tell us the story of where you've been, how it used to be, and the threshold you're crossing now. 🌀

LET US WATCH YOU.

Cheer for you.

RELATE to you.

Maybe low-key judge or envy you.

BE YOU. Out loud. Volume UP.

Story unfolding before our eyes.👀

Here's MY Main Character Story for my upcoming Launch Bestie launch 👇🏻👇🏻👇🏻

(Doors open Monday September 1st, btw… get ready!!!)

For YEARSSSSS I'd get so fricking stressed & obsessed with financial outcomes when I launched.

I'd refresh my Kajabi portal 5 times an hour & track my IG engagement like a hawk.

And real talk? Most of the time I'd hit my goals. But still feel deflated.

❌The STRESS wasn't worth it.❌

About a year ago I decided to triple down on my 🧙‍♀️Genius Witch 🧙

On onlyyy doing what felt FULLY fun & FULLY value-aligned — then cut the rest.

Real talk? There were so many things about launching I didn't love.

But the biggest one???

WAS TRACKING MY GOALS.

As soon as I made launch goals, I left the presence & PLAY place —

…and dove head first into the torture of pressure & grind.😬

Now? I still future cast a 10x business plan — which helps me stay soul-aligned & strength-based.

(Plus avoid the trap of small-thinking that can keep us on an incoherent hamster wheel.)

But then? I JUST devote to my craft.🎨 I do NOT obsess over numbers.🤑

I've left my Ambitious Biz Witch Era.

👻I'm in my TRANSFORMATIONAL FUN & COLLECTIVE JOY Era.👻

I'm in my play-and-presence over pressure-and-plans era.

My ONLY strategy is to stay connected to my Genius Witch frequency.

I'm all-in on joy… Liberatory joy.

For everyone.

I'm wearing bright pink lipstick, cheetah print bras… a Star of David & a keffiya.

I'm smokin' a spliff in the hot tub on a Tuesday.

I'm grounding into ✨unhinged paradox✨ more than ever before.

Heart cracked open to & for the world.💔

Heart bubbling over with wildly on-purpose joy. ❤️‍🔥

Is this a business strategy?

Apparently, yes.

I'm so fully & truly in my Genius Witch — so deeply integrated — that my work feels like play & my call is bigger than my work.

People join my programs for practical help, of course. But ALSO? For a feeling.

A feeling of COURAGE.

A feeling of HOPE.

A feeling of POSSIBILITY.

You can become MORE YOU & simultaneously MORE SUCCESSFUL. 🥰💰🌳🐝👯‍♀️

It won't be easy. It'll take a half dozen ego deaths (or more).☠️

But it's possible. I'm living proof.

Come into my cauldron and I'll show you how this can be true for you, too.

Join the Launch Bestie waitlist here: businesswitchery.com/waitlist

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Business WitcheryBy Rachael Maddox

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