Hey beloveds,

Inside the Business Witchery Accelerator this season, I've been working with tons of business owners, helping them to bring their most potent bodies of work down to earth.

And real talk…?

I've been noticing a tenuous trend.

Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows.

The result is robot poetry that sounds pretty… but doesn't actually connect. Doesn't actually stem from their unique medicine. And doesn't actually focus on meeting the truth of their clients deepest needs.

I'll be clear: I'm not all-or-nothing on AI.

1. I have nuanced values and ethical beliefs about it. (Which I share in this podcast episode.)
2. I use it in some facets of my business.

But today's podcast is a tough-love redirect for those of you hoping ChatGPT can understand you or your community better than you can, and then automagically build you a business.

Yes, AI can be a great implementor. A great finisher. A great editor. A great brainstormer even.

But it is not a great CEO.

That's your job – and in today's episode, I'll share with you four ways to ensure you're staying in the seat of CEO, not outsourcing it to the robot gods.

Tune in: AI Do's & Don'ts to Future Proof Your Business

Big love. Wild trust.

Xox, Rachael

PS – You are the magic. AI is the assistant. Never the other way around. xox