What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations. 

In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influencer partnerships, and strategically invests in events and PR moments that drive brand awareness and sales. Plus, her best advice for marketers who want to build disruptive brands that stand out.

Key Takeaways:

// How paying attention to what consumers are saying can drive engagement, product innovation, and brand loyalty (social listening)

// DUDE Wipes’ approach to influencer marketing—why it works and how they measure ROI

// How hyper-focusing on customer needs and requests can spark product innovation and better brand communication

// The power of PR and events—how strategic partnerships can drive massive brand awareness

// How to build a disruptive brand that stands out in a crowded market

Connect with Katelynn: LinkedIn

Learn more about DUDE Wipes: Website

Follow DUDE Wipes.: Instagram | Tik Tok | LinkedIn

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