Marketing Tips for Photographers | The Tog Republic Podcast

By Carolina Guzik

What's Marketing Tips for Photographers | The Tog Republic Podcast about?

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

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Marketing Tips for Photographers | The Tog Republic Podcast episodes:

05.07.2024
251: All About Pricing with Tae Kim
Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in...
04.23.2024
250: Everything About Backlinks With Kari Bjorn
Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently...
04.09.2024
249: Five Things I'm Doing To keep My Biz on Everyone's Radar
It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of...
04.02.2024
248: Multiplying Your Marketing Mojo With Bobbi Barbarich
Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie...
03.21.2024
247: Ideas on How to Market Your Family Photography Business
Friends, today we have a question from Rachel Mann Photography (I host Q&A;’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family...
03.05.2024
246: A Business Without A Website With Jon Canlas
Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since...
02.20.2024
245: Client's Interview: Inquiries & Perceived Value.
Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry....
02.13.2024
244: (ENCORE) Five Major Mistakes You Are Making On Your Homepage
I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your...
02.06.2024
243: Outside of Social Media What's The Best Tool/Place For Marketing?
Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE....
01.30.2024
242: Portfolio Building and Curation With David Abel
Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want...
01.23.2024
241: How to get started with SEO With Brianna Parks
Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer...
11.29.2023
240: Five Ways to Show Gratitude in the Wedding Industry and Grow Your Business
Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple...
11.09.2023
239: How To Use ChatGPT To Write Better Content With Corey Potter
Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and...
11.07.2023
238: How to Market Your Photography Business When You Are Feeling Overwhelmed With Aida Glowik
Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry...
10.19.2023
237: How To Shoot Better Candids So You Can Book More Clients With Bobbi Barbarich
Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography,...
10.05.2023
236: A New Quarter, a Fresh Start: Dive into Data Analysis Now!
Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the...
09.28.2023
235: Don't Do This To Your Prospects
You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me...
09.21.2023
234: Mastering the Blogging Process: My Pre, During, and Post-Writing Steps
Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has...
09.14.2023
233: Marketing Insights from A Michelin Star Dining Experience
Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK...
09.07.2023
232: Q&A: How To Use A Podcast To Market Your Business + More
Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in...
08.01.2023
231: What Posting on Instagram Every Day For 30 Days Taught Me
Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise...
07.27.2023
230: Marketing Your Photography Business on Pinterest With Daniel Moyer
Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode,...
07.18.2023
229: lessons learned from 100 business dates in 100 days with Pam Kriangkum
Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life....
07.13.2023
228: Going Viral on TikTok with Oak & Iron
Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what...
07.05.2023
227: Mastering Instagram Reels With Michelle Gifford
Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford. If you don’t know Michelle, let me introduce you! She is...
04.13.2023
226: To Get Verified, Or Not To Get Verified:That's The Question
This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked...
04.06.2023
225: How To Write A Blog Post To Maximize its Impact
Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand. But a few years ago, after spending all...
03.30.2023
224: 3 Pasos Que Debes Tomar Despues De Hacer Una Boda (Episode in Spanish)
Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho. En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!...
03.28.2023
223: Is Your Brand Full of Social Doubt?
Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt” Social Doubt is what repels people from buying your services, due to uncertainty. If you take a closer look at your whole...
03.21.2023
222: Data & Marketing With Colie James
Friend, this is the very first time that I post an interview from another podcast. Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show...
03.07.2023
221: Money Talk with Kristin Sweeting
Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business. In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and...
02.28.2023
220: Rihanna Worked for Free, Should You?
Friend, I’m late to this conversation, but it’s absolutely worth having it. If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for...
02.14.2023
219: Buyer's Personas & How To Effectively Sell To Them
Friend, today’s episode is packed with information and key content to succeed at sales. If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at...
02.07.2023
218: Four Major Mistakes Why your Pinterest isn't Delivering Results.
Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use...
01.31.2023
217: Plagiarism & Stealing. A no-no for your business.
Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients? Recently I came across a...
01.24.2023
216: Building a Brand That Has No Competition With Eden Strader
Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands...
01.17.2023
215: How to deal with clients that are difficult during a session or wedding
Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do...
01.10.2023
214: Tracking Your Data To Make Better Marketing Choices
Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts...
12.06.2022
213: Three Business Lessons That We Can Learn From The World Cup
Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee...
11.15.2022
212: Systems And Why Are They Crucial For Your Business And Well Being
Friend, running a business requires work, endurance, stamina, relationships, and a bit of luck! And if you want to make sure your business and headspace will make it in the long run, then you need to get systems in place. Systems...
11.08.2022
211: Photo Timelines For Weddings
I like to plan ahead, and I also love structure, so obviously I enjoy a good timeline. In my opinion, photo timelines for weddings are an incredible tool to help you maximize the time you have been hired for while managing...
11.01.2022
210: How To Nurture Relationships To Get On Venue Lists With Shannon Tarrant
Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples...
10.25.2022
209: Find the Right Team With ShootWith.Me
Friend, if you are a wedding photographer and have needed help you know how stressful can be to find a talented and responsible assistant, second, or even a lead photographer to help you out. We all have read horror stories on...
10.18.2022
208: Concept To Creation With Alex Eischeid
Friend, welcome to another episode! Today we are having a conversation with the talented Alex Eischeid. Alex Eischeid is a creative portrait photographer, mentor, and instructor. She is passionate about storytelling through self-portraiture and is devoted to helping other photographers develop...
09.27.2022
207: Custom Proposals With KT Merry
Friend, welcome to another episode! Today’s conversation is with the super talented KT Merry about custom proposals. KT Merry has been a luxury wedding photographer for 15 years. She has photographed the most opulent and beautiful weddings and her clients include...
09.22.2022
206: Seis Errores Que Estas Cometiendo en Tu Pagina De Portafolio (Episode In Spanish)
Yo sigo por aquí hablando mucho acerca de websites, porque en realidad es una de las herramientas fundamentales para tu negocio! En este episodio me enfoco en tu página de portafolio y los errores que más a menudo veo! Espero que...
09.20.2022
205: Self-Care During The Busy Season
In the famous words of Ice Cube, “you better check yo' self before you wreck yo' self”. Today’s episode it’s short and to the point: simple advice to keep your sanity during the busy season! That’s it, nothing fancy, not a...
09.13.2022
204: Vendors' Galleries
If you’re a wedding photographer, perhaps at some time during your career, fellow vendors have asked you if you can share some images from events with them. Creating a gallery for vendors after weddings have been one of the easiest marketing...
09.06.2022
203: Do You Need To Send Gifts To Your Clients?
Friend, to gift or not to gift, that is the question. This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I...
08.30.2022
202: Clarity on Your Marketing Goals
Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines...

What's Marketing Tips for Photographers | The Tog Republic Podcast about?

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Marketing Tips for Photographers | The Tog Republic Podcast episodes:

251: All About Pricing with Tae Kim

250: Everything About Backlinks With Kari Bjorn

249: Five Things I'm Doing To keep My Biz on Everyone's Radar

248: Multiplying Your Marketing Mojo With Bobbi Barbarich

247: Ideas on How to Market Your Family Photography Business

246: A Business Without A Website With Jon Canlas

245: Client's Interview: Inquiries & Perceived Value.

244: (ENCORE) Five Major Mistakes You Are Making On Your Homepage

243: Outside of Social Media What's The Best Tool/Place For Marketing?

242: Portfolio Building and Curation With David Abel

241: How to get started with SEO With Brianna Parks

240: Five Ways to Show Gratitude in the Wedding Industry and Grow Your Business

239: How To Use ChatGPT To Write Better Content With Corey Potter

238: How to Market Your Photography Business When You Are Feeling Overwhelmed With Aida Glowik

237: How To Shoot Better Candids So You Can Book More Clients With Bobbi Barbarich

236: A New Quarter, a Fresh Start: Dive into Data Analysis Now!

235: Don't Do This To Your Prospects

234: Mastering the Blogging Process: My Pre, During, and Post-Writing Steps

233: Marketing Insights from A Michelin Star Dining Experience

232: Q&A: How To Use A Podcast To Market Your Business + More

231: What Posting on Instagram Every Day For 30 Days Taught Me

230: Marketing Your Photography Business on Pinterest With Daniel Moyer

229: lessons learned from 100 business dates in 100 days with Pam Kriangkum

228: Going Viral on TikTok with Oak & Iron

227: Mastering Instagram Reels With Michelle Gifford

226: To Get Verified, Or Not To Get Verified:That's The Question

225: How To Write A Blog Post To Maximize its Impact

224: 3 Pasos Que Debes Tomar Despues De Hacer Una Boda (Episode in Spanish)

223: Is Your Brand Full of Social Doubt?

222: Data & Marketing With Colie James

221: Money Talk with Kristin Sweeting

220: Rihanna Worked for Free, Should You?

219: Buyer's Personas & How To Effectively Sell To Them

218: Four Major Mistakes Why your Pinterest isn't Delivering Results.

217: Plagiarism & Stealing. A no-no for your business.

216: Building a Brand That Has No Competition With Eden Strader

215: How to deal with clients that are difficult during a session or wedding

214: Tracking Your Data To Make Better Marketing Choices

213: Three Business Lessons That We Can Learn From The World Cup

212: Systems And Why Are They Crucial For Your Business And Well Being

211: Photo Timelines For Weddings

210: How To Nurture Relationships To Get On Venue Lists With Shannon Tarrant

209: Find the Right Team With ShootWith.Me

208: Concept To Creation With Alex Eischeid

207: Custom Proposals With KT Merry

206: Seis Errores Que Estas Cometiendo en Tu Pagina De Portafolio (Episode In Spanish)

205: Self-Care During The Busy Season

204: Vendors' Galleries

203: Do You Need To Send Gifts To Your Clients?

202: Clarity on Your Marketing Goals