Marketing Tips for Photographers | The Tog Republic Podcast

Friend, In this episode, I’m chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life.

We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you take control of your time and energy. If you’re ready to protect your peace while growing your business, this conversation is for you!

If you’re not familiar with Catalina Jean, let me introduce you! She’s a wedding photographer, SEO strategist, and the mad scientist of marketing. This conversation is candid, insightful, and packed with actionable advice. I hope it inspires you to set boundaries that empower both your life and business!

You Can Find More About Catalina Jean HERE:

Her website

Her Instagram

SEO For Creatives Course

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In this episode, I’m sharing my journey with a new personal project, Silent Vlogging, and how it has helped me find balance and inspiration in life and business.

From reigniting my passion to sparking new ideas, this new personal project has pushed me to grow in unexpected ways. I’m excited to share how these creative pursuits can bring fresh energy, perspective, and purpose to your work!

At the beginning of the episode I mentioned a chat I had with Blair Delaubenfels, you can listen to that episode here: 176: The Importance of Personal Projects

If you want to check out my silent vlogs, just follow this link

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Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you!

If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience capturing stories and building a purpose-driven business. From humble beginnings, they’ve grown into a high-budget photography brand centered around heart, balance, and authentic connection.

In this episode, we dive into the art of discovery calls—how to approach them and what common pitfalls to avoid. I hope this conversation inspires you to elevate your customer service in your own photography business.

Brad & Jen are dedicated to helping other creatives succeed in business while staying true to their values. Be sure to check out their education page for more resources!

You Can Find More About Brad & Jen Here:

A free resource for better discovery calls

Their website

Their Instagram

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Friend, if you’ve been struggling to get more inquiries in your inbox, today’s episode is exactly what you need.

In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples.

If you’re tired of hearing crickets in your inbox and are ready to get some inquiries, this episode is packed with value!

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Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again.

I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insight into how to make your blog posts better for SEO and client experience.

If you are a busy photographer and understand the value of blogging but don’t have the time to do so, get in touch with Nicole from Lattes For Lunch. She specializes in blogging and SEO for wedding pros.

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Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world.

In today’s episode, we’re chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love.

Andrea is the author of four books, including "Redefine Your Wedding Business," "Luxury Weddings Las Vegas," "Leggings Aren't Pants," and "The 24 Hour Hero.” As a global keynote speaker, Andrea inspires businesses to elevate their storytelling, maintain intentionality, and attract their ideal clientele.

You can find more about Andrea here:

Her Website

Her Instagram

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Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform.

In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit more. Feel free to contact me if you still have questions about this topic.

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Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish).

Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed.

You can find more about Tae here:

WEBSITE

BE HERE PROJECT

BE HERE PROJECT PODCAST

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Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes!

Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentorships to wedding photographers.

In today’s episode, we covered the topic of Backlinks and why they’re fundamental for your SEO strategy. Kari also recommends the best ways to get backlinks and explains the difference between them.

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You can find more about Kari here:

SEO for wedding photographers

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It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary.

However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so.

So in today’s episode, I’m sharing with you 5 things I’m doing to keep my business on everyone’s radar! Constant eyes on my brand means opportunities that I can take to book new clients.

I hope you take these strategies and use them in your own business!

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