Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health. You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.📌 Actionable for: gym owners, studio managers, and fitpros over 40What you’ll learn:<ul><li>What NOT to say to this demographic</li><li>How to create relatable blog, email, and social content</li><li>Why this market has strong BS detectors — and how to earn their trust</li><li>Whether TikTok or email marketing makes more sense for your business</li></ul>Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health. You’ll learn communication strategies that build trust and help your content actually land with this high-value audience. 📌 Actionable for: gym owners, studio managers, and fitpros over 40 What you’ll learn:What NOT to say to this demographicHow to create relatable blog, email, and social contentWhy this market has strong BS detectors — and how to earn their trustWhether TikTok or email marketing makes more sense for your businessConnect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health. You’ll learn communication strategies that build trust and help your content actually land with this high-value audience.📌 Actionable for: gym owners, studio managers, and fitpros over 40What you’ll learn:<ul><li>What NOT to say to this demographic</li><li>How to create relatable blog, email, and social content</li><li>Why this market has strong BS detectors — and how to earn their trust</li><li>Whether TikTok or email marketing makes more sense for your business</li></ul>Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!

Marketing to Active Agers: Real Talk to Grow Your Gym

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/">https://primefitcontent.com</a>

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Alternative Health

Health & Fitness

Marketing

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/" rel="noopener noreferrer">https://primefitcontent.com</a>

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Marketing to Active Agers: Real Talk to Grow Your Gym

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