My guest for Session 89 was actually the first non-behavior analyst on the Behavioral Observations Podcast. It's true! Way back in Session 15, Rich Brooks joined me to provide what was essentially a Digital Marketing 101 class. He's back today – over 2 years later, to give us an update on digital marketing trends for 2019. In this episode we cover: Why you should pay attention to Google Analytics (and perhaps begin looking at Google Data Studio) Considerations for advertising on Google and Facebook How to blog more effectively (and why that helps attract people to your services) The basics of getting started with email marketing Even if you're not an agency owner, there's lots of great information in this show. I urge you to listen through to the end, because we close the show with a discussion of mastermind groups. This is not something I hear a lot about in our line of work, and I think mastermind groups have implications beyond marketing. Meaning, I think this is a practice that we, as clinicians, can replicate to better serve our clients. In case you missed Rich's first appearance on the show, he is President of Flyte New Media, and hosts The Agents of Change Podcast. Rich is also the founder of the similarly-titled Agents of Change Digital Marketing Conference, which is held each September in Portland, Maine (one of my favorite cities, and home to some of the best restaurants and breweries in the world!). RICH WARMING UP THE CROWD AT THE LAST AGENTS OF CHANGE If you're interested in this event but can't make it to Portland, don't worry; a virtual pass is available, so you can watch the proceedings from the comfort of your own home. Rich has generously provided a coupon code for podcast listeners, so if you buy a ticket to the event, enter "matt" at checkout, and save $25. If you want to tap into Rich's vast marketing experience at a lower barrier of entry, check out his book, The Lead Machine: The Small Business Guide to Digital Marketing. Alternatively, hit him up on social media (he is @therichbrooks on all social media platforms). Lastly, this episode of The Behavioral Observations Podcast is brought to you by GoLotus. Go Lotus' mission is to break down the barriers of how we gather, process, and share information for clients. From practice management to data collection, they do it all. It is so simple your entire team can be up and running in less than an hour. If you want to get their data tracking system free for 90 days, go to golotus.com/register. And use the promo code MATT. There are some other discounts available too, so again, head over to golotus.com/register for more info.